Tony Lawes' blog

Tony Lawes

Tony Lawes is Managing Director of Sub2 Technologies who provide real time personalisation technology. Tony is also a regular industry commentator on the best use of data and technology to optimise the customer journey.

Rapid Response: Optimising the Customer Journey


It’s complex. It’s personal. It’s the modern customer journey. 

We’ve taken huge steps forward in understanding how ‘they’ interact with ‘us’, and a few things are clear:

  • The journey is complex
  • It involves multiple touch points
  • It is driven by unique influences and behaviour
  • To engage, we must get personal

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