Chinwag Live: Mobile Metamorphosis

Event Info

Mon 26 Feb, 2007 at 6:00pm
The Slug & Lettuce (Downstairs)
80-82 Wardour Street
London, W1F 0TG, UK (Map)
Cost: £35 - early bird discount, £15 until 11th Feb 2007


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Mobile business models are starting to shift, and with them the mobile value chain. How will these changes grow the mobile market and who will benefit? Will 2007 be the tipping point?

The second Chinwag Live evening (Mon 26th March 2007) lifts the lid on what's happening and starts making sense of the issues...

The commercial landscape of the mobile sector is notoriously complex, and the uptake of content services hasn't lived up to forecasts. Players in the value chain have been hamstrung by high network data charges to consumers, conflicting interests, and lack of standardisation across handsets, browsers and networks...

But progress is happening nonetheless. Efforts are being made to transform business models and transcend the barriers to growth in the mobile content and services market.

As the mobile landscape is re-shaped, mobile, web and traditional media are well-placed to tap into new business prospects for content owners, brands, advertisers and services. Are you geared-up for the mobile opportunities ahead?

Our speakers are right in the thick of it, each with unique perspectives - a global mobile advertising network, a mobile network operator, a mobile data and telecoms analyst and an ad-funded free virtual mobile network operator (MVNO).

Hear from them, join the debate and have your say in shaping the direction of the industry.

Where Are The Pictures?

Photographic evidence from the Mobile Metamorphosis event, if you've got photos you'd like to add, let us know.


Hugh Griffiths - representing O2
Currently Hugh is working on a project for O2 Group Strategy, planning the companies approach to Mobile Internet, Advertising and Search. Previously he was Head of Data Products and Content at O2. Hugh acts in a number of advisory roles in both the public and private sectors on Mobile Data and Content, his first was to help to set up Flytxt the Mobile Marketing Agency in 2000. Other roles include the Mobile Industry Representative for a Government Working Group on IPR, Membership of the Mobile Entertainment Advisory Board, and as regular columnist in Revolution magazine.

Jessica Sandin - Senior Consultant and Head of Mobile Practice, Fathom Partners
Jessica heads up the mobile practice at Fathom Partners, a strategy consultancy focused on digital media. Jessica has many years' experience in the mobile content and applications business. A highly regarded commentator on all aspects of the mobile data services sector, she is also a member of the European interim board of the Mobile Entertainment Forum. Jessica joined Fathom from Informa Telecoms & Media, where she was principal analyst and portfolio head for mobile content and applications.

Jonathan MacDonald - Sales Director, Blyk
Jonathan is building the sales team and strategy for the imminent launch of Blyk in the UK. Prior to this, he has been involved in numerous media start ups and has consulted various SME and Blue-Chip companies for over 10 years. Formally the Commercial Director of Ministry of Sound, CEO of Musicians Channel and Chairman of the Music Industries Association Retail Committee, Jonathan is also a respected author of best-practice business books and monthly articles in leading industry magazines.

Russell Buckley - Managing Director, AdMob Europe
One of the leading experts on mobile marketing in the world, Russell has overseen nearly 2,000 campaigns since 2000 and is the co-author of MobHappy, one of the most popular mobile marketing and mobile technology blogs on the web. Before joining AdMob, Russell spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000 he became Director of Marketing of UK-based mobile marketing start up, ZagMe, a pioneer in mobile advertising. He gave up his consulting practice to join AdMob Founder Omar Hamoui and launch AdMob in the European market.

Chair: Tim Green - Executive Editor, Mobile Entertainment Magazine
Tim Green is executive editor of Mobile Entertainment, the world's only dedicated trade magazine for the mobile content community. The magazine was launched in 2005 and is now firmly established as the journalistic authority in the sector. Prior to launching ME, Tim was a journalist and analyst with a background in the entertainment software business.

Event Producer: Deirdre Molloy - Editor, Chinwag



We do our best to put microphones under the noses of our panelists, for your aural pleasure. The podcasts are available in iTunes flavour, old school RSS listen using the player below or download.

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