Chinwag Live: Micro Media Maze

Event Info

Tue 20 May, 2008 from 5:00pm - 7:30pm
The Slug & Lettuce (Downstairs)
80-82 Wardour Street
London, W1F 0TG, UK (Map)
Cost: £25+VAT early-bird, £40+VAT standard


supported by:
CNet Networks
UK Trade & Investment

Updated: Pictures and podcast added.

First the music track was decoupled from the physical product and the "long player" album, then the newspaper article was severed from the website. The same wave rolled over the blog post, the TV show, the photo, the vlog, and now the tweet...

It seems like everything's gone micro. As content is disaggregated into ever smaller pieces and syndicated and widgetised at accelerating speed, how is the media landscape being re-shaped, and who are the winners in this scenario?

Are media owners caught between a rock and a hard place? They've got to get their content out there, but context and branding work differently in the world of mashups and aggregators. In turn, the revenues they make from micro media pale in comparison to their staple money-making ventures (print, CDs, TV, DVD, film).

P2P culture is also firmly embedded, with iTunes and other digital retailers numbers' still dwarfed by ripping and filesharing. Now media giants like Microsoft and the BBC are using P2P technnology, but has their deeper modus operandi shifted? Are they fated to be outpaced and outgunned by innovative companies who play by different rules?

In turn, is the profusion of micro-content a recipe for meltdown, with information overload and competing "me-too" platforms delivering little but dumb aggregation which ultimately becomes a headache?

In this, the sequel to our groundbreaking Media Widgetised / Widget Week event in May 2007, our panel of experts will look at the issues and opportunities surrounding the explosion of micro media for publishers, brands, business, and culture more broadly...

Where Are The Pictures?

Photographic evidence from the event, if you've got photos you'd like to add, let us know.


Umair Haque - Director, Havas Media Lab / Bubblegeneration
Umair heads up the Havas Media Lab, a new kind of strategic advisor that helps investors, entrepreneurs, and firms experiment with, craft, and drive radical management, business models, and strategic innovation. Prior to Havas, Umair founded Bubblegeneration, an agenda-setting advisory boutique that helped shape the strategies of investors, entrepreneurs, and blue chip companies across media and consumer industries. Bubblegeneration’s work has been recognised by publications like Wired, Red Herring, Business 2.0, and BusinessWeek, and in Chris Anderson’s Long Tail, to which Umair was a contributor. He also blogs as a discussion leader at Harvard Business Online.

Gerd Leonhard - Media Futurist, Author, Entrepreneur
The Wall Street Journal calls Gerd one of the leading media futurists in the world. Co-author of the influential book The Future of Music (2005, Berklee Press), Music2.0 (Jan 2008, self-published paywhatyouwant pdf available), and of Open is King (Fall 2008), Gerd's background is in music (he won the Quincy Jones Award in 1986) as well as technology and the internet (former CEO of LicenseMusic Inc; currently CEO of His work focuses on the convergent sectors of music and content, technology, communications and culture. His clients include SonyBMG, RTL, ITV, BBC, France Telekom, German Telekom, Orange, LebWeb3, Financial Times, TribalDDB, the European Commission, and Nokia-Siemens.

Miles Lewis - SVP, European Advertising Sales, LastFM
Miles launched his career in media at Haymarket publishing in 1988, moving to a consumer magazine role with IPC Media for their Leisure Network. Shifting to Good Housekeeping, a 5 year stint at the National Magazine Company included various roles across Corporate Business Development and finally Director, Advertising Sales at Esquire. Miles then became the UK’s first Head of Agency Sales at AOL (UK) Ltd in 2001. Five years on, Blake Chandlee (now at Facebook UK) brought Miles into Yahoo!’s UK and Ireland operations as Head of Agency Sales. Then CBS’s came knocking and now Miles is charged with the strategy, direction and monetisation of across Europe, Asia Pacific and Australia.

Mitch McAlister - Product Director (Europe), MySpace
In his current role Mitch defines and lead European product strategy and architecture to address market demands, revenue oppertunities, and user growth, identifying and building relationships with potential technology partners to enhance current product offering. Prior to Myspace, he was Project Lead at Universal Music Enterprises. With over 8 years experience in the internet industry Mitch's focus has been product and marketing, specifically on the social media side of things. He has built eBay stores, runs a weekly podcast, and has been working with MySpace for three years.

Neil McIntosh - Head of Editorial Development, Guardian Unlimited
Neil McIntosh is head of editorial development for, where he has led the launch and development of innovative blog, audio and video services since 2004. He lives in London, supports Swindon Town FC, and blogs about it all at

CHAIR: Steve Bowbrick
Steve is one of Britain's most experienced Internet managers and entrepreneurs. A fifteen year veteran of boom and bust, of web site design, online marketing, technology strategy, capital raising and people management. Steve advises media owners (Channel 4 and the BBC), startups ( and consumer brands (King of Shaves) about social media and digital strategy.

Event produced by Deirdre Molloy.

Cost: £25+VAT (limited tickets available), £40+VAT thereafter.

Timings: Doors open 6pm for complimentary drinks, snacks and networking; discussion starts 6.30pm sharp until approx 8.15pm. Networking and drinks continue until late.

BOOK NOW to get our early-bird discount (limited tickets available) and have your say in this key debate for the industry in 2008 and beyond...

Event media sponsor: Mashable



We do our best to put microphones under the noses of our panelists, for your aural pleasure. The podcasts are available in iTunes flavour, old school RSS listen using the player below or download.

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