Net Imperative Regional Digital Roadshow

Event Info

Thu 17 Jul, 2008 from 9:45am - 6:15pm
Imperial War Museum North
The Quays, Trafford Road Wharf,
Manchester, M17 1TZ, UK
Cost: free


This free one-day conference will bring you up to speed on all aspects of successful digital marketing for your business. From designing a website for the user experience, through building brands online, leveraging search engines, social media, and blogs, to using campaigns, online PR and digital marketing.

Hear high-profile, industry leaders and speakers from: Fox Networks, Blyk, Pitch, RO Eye, Latitude Group, webitpr, Mediavest and others


9.15am – 9.45am Registration & Networking

9.45am – 9.50am Chairs’ Introduction
Jon Meyers, Head of Search, Mediavest

9.50am – 10.25am Keynote Address: The Future Of Online Advertising, Martin Bowley, CEO, Playphone

10.25am – 11.00am Website Design and User Experience

How to engage a two-way conversation
How to ensure the ultimate user experience Case Study Questions from the floor

11.00am – 11.25am Coffee & Networking

11.25am – 12.00pm Online Branding,
Robert Blake, Sales Director,

Building your brand online
The best techniques and examples are investigated here Case Study Questions from the floor

12.00pm – 1.00pm Joined Up Search, Latitude Group

Neil McCarthy, Head of Sales & Marketing, Latitude Group

Any website should be aware of the need for top rankings on the major search engines, but are your paid search and natural search campaigns fully complementary? Learn how to achieve joined-up search during this one-hour workshop style session

1.00pm – 2.00pm Lunch & Networking

2.00pm – 3.00pm Social Media, Online PR, UGC,
Adam Parker, CEO, webitpr

How will the phenomena of social media affect your digital business? This new method of communication has fundamentally changed the way people interact, so should be considered when making any digital decisions
Corporate blogs, user reviews and personal blogs have altered the way we make buying and entertainment decisions. Find out how to navigate the minefield

Case Study
Questions from the floor

3.00pm – 3.25pm Coffee & Networking

3.25pm – 3.30pm Chair’s Introduction: What’s hot and what’s not in digital marketing,
Jon Meyers, Head of Search, Mediavest

3.30pm – 3.50pm Focus on Affiliate Marketing
Mark Kuhillow, CEO, RO Eye

3.50pm – 4.10pm Focus on Mobile Marketing
Christopher Bennett, Commercial Director, Blyk

4.10pm – 4.30pm Focus on Email Marketing