Chinwag Clinic: Search Marketing Surgery

Event Info

Tue 30 Sep, 2008 at 1:45pm
eOffice, Boardroom e01, 2 Sheraton Street, W1F 8BH
London, UK
Cost: £99+VAT (early bird - limited number available); £149+VAT thereafter


Welcome to a new type of event from Chinwag! Chinwag Clinic: Search Marketing Surgery is the perfect opportunity to discuss your questions about all aspects of paid search and search engine optimisation.

Sponsored by I Spy Search Chinwag Clinics are collaborative consultancy sessions where everyone learns from the questions posed by their peers. As your questions are submitted to the experts in advance, you can be sure you'll have your question answered to gain maximum benefit for your business.

Want to find out...

Venue sponsor: eOffice • how to get the right balance between natural search and paid campaigns?
• whether popular or niche keywords will generate a better return on investment?
• how trends in PPC can work in your favour?
• how to keep your SEO on the right side of the search engines’ rules?
• how to deal with search engines’ algorithm tweaks?
• how to measure the success of your search campaigns?
• how to optimise your spend?
• how to maximise sources of paid traffic beyond the major search engines?

It's up to you! Ask the questions that are really relevant for you and your business. Book now!

Clinic Experts:

Edward 'Teddie' Cowell - Technical Director, Guava
Teddie heads up the Guava team of enterprise search engine marketers. Introduced to the Internet in 1996 while working for MSN during the launch of Internet Explorer 3, he then moved on to BNP-Paribas (fourth biggest investment bank in Europe) and up until September 1999 specialised in internet based technology and the research of growth internet businesses and business models. Teddie co-founded Neutralize in 1999 and has since established an industry reputation for thought leadership, best practice techniques and highly effective SEO approach with large, dynamic websites for clients like Nestle, SkyBet, Black and Decker, London Stock Exchange and CNET. In October 2007 Neutralize was acquired by Danish company notabene and in May 2008 the whole group re-branded as Guava. names Teddie as one of the world's top search engine marketing experts.

Finlay Clark - Senior Retail Strategist, Bigmouthmedia
As Senior Retail Strategist Finlay works closely with retailers such as Tesco, Signet and the Early Learning Centre to provide search strategy for long term success for his clients within the retail sector. This role sees Finlay strategising on the optimisation of sites with millions of product ranges, complex technologies, and widespread digital marketing activities. With several industry award-winning campaigns under his belt, Finlay clearly knows what it takes to dominate the search marketing field for his clients, within fiercely competitive e-commerce markets. A sought after speaker, Finlay joined bigmouthmedia three years ago from Newsdirect where he headed up a communications team.

Grant Muckle - Head of Natural Search, I Spy Search
Grant has worked in the Search industry since 2000 when he joined one of the world's leading SEO agencies. He was promoted to Managing Director in 2002 and continued to focus heavily on product development and innovation in this fast paced, changing industry. Upon joining Touch Local he was involved in developing their range of online advertising products for small to large businesses and setting up their search agency. I Spy Search specialises in Paid Search Campaign Management, Natural Search Engine Optimisation, Analysis & Insight and Affiliate Management. At I Spy Search Grant continues to focus on delivering organic search results to a range of clients.

CHAIR: Steve Johnston - Google Consultant
Steve has spent half of his 13-year web services career as a search consultant specialising in SEO for Google. His pre-Web career was that of a bookseller, and he recently brought the BBC's Dragons' attention to, and indeed wrath upon, the business models of recommendation sites with his book recommendation start-up StoryCode. Steve has deep experience in the challenges businesses face across these methods of customer acquisition and his consultancy practice is now enjoying blue chip attention to SEO, with recent work for Autotrader, Channel 4, Expedia and The North Face.

How does the clinic work?

You can ask anything within the clinic subject area, whether you have a specific question about a project you're working on, or would just like to ensure a particular topic is covered in the session.

Sometimes larger panel events are so busy that all the audience questions can't be asked in the time available. These special events are limited to just 30 people to allow plenty of time for discussion and individual questions.

Why you should attend:

• You can be sure that your interests will be addressed by the session expert
• You'll have the opportunity to learn from the questions asked by others
• Enjoy exclusive, focused networking in your area of the digital industry

TIME: 1.45pm-5pm (includes coffee / tea break & networking)

COST: £0.00 Special launch event offer! (SOLD OUT!) ** registration essential**

PLACES: 20 places available (sorry, fully booked! email liveatchinwag [dot] com to go on waiting list)

Event produced by Deirdre Molloy and Elizabeth Varley.


Email / +44 (0)870 730 7313