Changing Landscapes: Marketing to the Multi-Channel Consumer

Event Info

Thu 30 Oct, 2008 from 9:00am - 5:00pm
Digital World
Salford Quays
Manchester, M50 3UB, UK


Changing Landscapes:
Marketing to the Multi-Channel Consumer

One day conference

Few could argue that the direct marketing landscape has changed dramatically in recent years. In fact, almost completely gone are the days when a single channel could deliver against commercial targets. With numerous channels at their disposal, the consumer holds all the cards – tipping the balance of power in their favour.

Now, the sensible option for the savvy direct marketer is to redouble their organisation’s marketing effort by building a multi-tiered communication strategy; a strategy that accommodates all the possible channels of choice of their consumer.

Representatives of all areas of the direct marketing world – clients and agencies - will rub shoulders with a vast array of senior practitioners at the top of their game. A range of speakers will present their approach to marketing to the multi-channel consumer, and how this approach helps them to maintain a competitive edge within an increasingly challenging economic climate

Speakers and topics

* Building a global brand at multiple touchpoints
Chris Wright, JCB
* Bridging the gap between offline and online
Daniel Finn, Sony DADC
* Title tbc
Adam Becket, Norwich Union
* Marketing in a virtual world
Nick Bowyer, Swinton Insurance
* Donor segmentation strategy - a PDSA case study
Shaun Williams, PDSA
* Social media optimisation - using social media to get to the top of search engines
Daniel Rowles, Al Digital

There will be a choice of two parallel breakout sessions:

1. The Environment - the threats and challenges for the immediate future by Robert Keitch, DMA
DM and Mobile - a channel for now and tomorrow by Nick Fuller, Jaywing
2. Google Analytics, speaker tbc
Royal Mail Environmental Solutions, speaker tbc

This is your opportunity to challenge your peers and share learnings across a variety of sectors. (What's more, attending this conference is eligible for the IDM, CIM, IPA and other CPD schemes. Simply request supporting evidence for your records.)

It's the first meeting of IDM and DMA members in your region this year. So don't miss this opportunity to learn and network so close to home!

Places are limited so we encourage you to book quickly to secure your place.

For more information about this event visit the Changing Landscapes homepage.