Web 2.0 Expo San Francisco, 2009

Event Info

Tue 31 Mar - Fri 3 Apr, 2009 from 12:00am - 12:00am
Moscone West
747 Howard Street
San Francisco, CA, 94103, UK
Cost: Prices from $100 to $1945 (see website)


The Power of Less

We do some of our best work when we’re constrained: by budgets, by headcount, by technology, by the economy. These are the times when bureaucracy and waste die by necessity. What’s left are ideas, and the muscle to make them real.

2009 will be a tough year in many ways, but now more than ever, the core concepts of Web 2.0 provide an advantage. Lightweight tools, user interfaces, and development models will help streamline productivity and focus resources; new business models will emerge out of the environment of change. Transparency and openness will help avoid disasters and extend our influence, as we learn to trust users as co-developers. Marketers can’t afford to ignore the value of social media, communities, and a new set of analytics. On an individual, team, company, and global level, this is the year we will choose to work on what matters.

And while the fundamentals of Web 2.0 become increasingly relevant and urgent, this is also the time to look ahead. The landscape today enables interactions that were not possible even two years ago, as the devices around us and the data they generate evolve rapidly. Tomorrow’s big ideas are quietly percolating now, in the aisles of major retailers, the back office of enterprises, and in the labs of passionate, independent-minded hackers. We’ll explore the future potential of Web 2.0, so when this storm passes, you’ll be ready.

The web as a platform has shown us a new direction. Now is the time to answer the call and make its principles real in your organization, whether you’re a Fortune 500 company or a brand new startup. These are the times when the most interesting things will happen. Join us.

The Web 2.0 Expo Experience

Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities. Web 2.0 Expo is co-produced by O'Reilly Media and TechWeb.

Web 2.0 Expo is a place for creativity, engineering, and innovation. The conference program will be focusing on five main conference tracks and four mini focus tracks: