IAB Forum: Gaming

Event Info

Wed 10 Jun, 2009 at 11:30am
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: IAB Member £55+VAT, Non-Member £99+VAT, Advertiser Free


In-game advertising is one of the most exciting online disciplines.

The gaming industry has an incredibly dedicated following and is now opening its doors to advertisers. Dynamic in-game advertising offers a far richer experience for the gamer when used appropriately, enabling marketers to place their brands in front of gamers in real-time. New technologies mean that they can now also update and track campaigns, as well as measuring effectiveness where they never could before.

This forum will discuss latest research figures, and will cover both casual and traditional gaming. We will also be looking at emerging demographics, like the female market that has opened up a raft of new opportunities for marketers.


12.30pm Arrival

1.00pm Chairman’s welcome

1.10pm Gaming overview - why gaming, what is it, what is changing?

1.30pm Gaming insights and research

1.50pm Case study 1

2.10pm Case study 2

2.30pm BREAK

2.50pm Gaming and social media

3.10pm Creative case study

3.30pm The Future of gaming

4pm Close


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