Digital Measurement

Event Info

Thu 15 Oct, 2009 from 5:00pm - 7:30pm
DMA House
70 Margaret Street
London, W1W 8SS, UK (Map)
Cost: DMA members: standard £25 (+ VAT) Non members: standard £40 (+ VAT)


"Half my digital budget is wasted. And I still don't know which half!" - Is anyone applying direct marketing rigour in the digital world?

The need for agencies to extract greater returns from clients’ budgets is leading to increasing amounts of money being invested in digital channels, driven by relevance, cost reductions and generally seeking more efficiency.

18.00 Registration

18.30 Presentation of digital metrics survey findings - Omaid Hiwaizi, Planning Director, Chemistry

18.45 Panel debate

Event chair: Justin Pearse, Editor, New Media Age

Robert Keitch, Chief of Membership and Brand, DMA,

Steve Barton, Owner, Barton Consulting and Treasurer, WOMUK,

Kosta Skoulikaris, Senior Director, Product Marketing & Operations - Digital Advertising Services, Experian Marketing Services Group

19.30 Networking and refreshments

20.30 End of event


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