Digital Marketing Research 2009

Event Info

Thu 26 - Fri 27 Nov, 2009 from 9:00am - 5:00pm
Cost: EUR 350


This interactive workshop will bring together researchers and practitioners to discuss recent advances in digital marketing. Young Researchers will stand a chance to win a 500 euros cash prize for the best paper award. Join us now!

This workshop welcomes academic and practitioners' papers offering new and innovative insights into digital marketing. The format will include facilitated themed sessions for academic and practitioner presentations together with interactive workshops and discussion panels.

Call for Papers: Academics and practitioners are encouraged to submit abstracts and presentation topics related to the topics including but not limited to the sub-areas listed below:

Assessing the impacts of social media marketing & Web 2.0/3.0 Ethics in marketing and advertising in the digital world Multi-channel marketing: from internet to mobile phone marketing Collaborative e-marketing across the internet value chain Developing techniques for implementing search engine marketing campaigns Understanding the impacts of regulatory control on email marketing Adapting e-marketing techniques on different online business models Developing and implementing an effective affiliate marketing strategy Understanding how digital marketing changes the nature of traditional PR practices Developing trust and confidence of digital marketing Building engagement with users through e-marketing techniques in virtual worlds Generating demand through e-marketing techniques: how to increase sales? Measuring the effectiveness of digital marketing and how to calculate ROI? Incorporating post-lead data into marketing optimisation Utilising recommendations and references to generate sales online

Important submission deadlines: 5 April 2009: Abstracts only (for all types of contributions) 28 June 2009: Acceptance notification, registration and payment 30 Sep 2009: Final Submissions (including papers, slides, profiles & photos)

Young Researcher Best Paper Competition: To encourage young researchers to participate, a 500 euro cash prize will be awarded for the best paper presented by a young researcher (35 years and below) at the DMR2009 workshop. Evaluation of the best paper will be deliberated by the Scientific Advisory Committee through a blind review process.


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Merlien Institute