Econsultancy Online Marketing Masterclasses 2009

Event Info

Wed 18 Nov, 2009 from 9:00am - 5:30pm
Congress Centre
28 Great Russell Street
London, WC1B 3LS, UK (Map)
Cost: £440.00 (discounts for members)


Overview In just one day, learn about best practice online marketing across the customer acquisition, conversion and retention cycle. Hear from expert practitioners about what's available as part of your online marketing toolbox, what works best, and how to measure and optimise performance.

We will be answering the following fundamental questions:

  • How do you use online marketing approaches to get the right potential customers to your site?
  • Once there, how do you get them to do what you want them to?
  • And once they're customers how do you retain them and grow their value to you?
  • How do you measure and optimise the success of your online marketing activities?


08:45 – 09:15 Registration and Coffee

09:15 – 09:30

Introduction: Ashley Friedlein, CEO, Econsultancy and Ian Dowds, VP, Specific Media

09:30 – 10:00

ACQUIRE 1: Social media, viral marketing, creativity...
Andy Hobsbawm and James Alexander, Founders, Green Thing

10:00 – 10:30 ACQUIRE 2 : Search Engine Optimisation (SEO)
Julian Sambles, Head of Audience Development, Telegraph Media Group

10:30 – 11:00 ACQUIRE 3: Display advertising and multi-channel marketing
Nicola Staines, Head of Online Channel Insight, O2 (Telefonica)

11:00 – 11:30 Tea / Coffee

11:30 – 12:00

Charlotte Robertson, Vice President - Global & Digital Marketing, EMI Music

12:00 – 12:30 CONVERT 1 : Optimising site conversion - the best tools and techniques
Craig Sullivan, Group eBusiness Customer Experience Manager, Belron® International (Autoglass etc.)

12:30 – 13:00 CONVERT 2: Onsite merchandising for increasing conversion and average order value
Markus Schilling, Head of E-business,

13:00 – 14:00 Lunch

14:00 – 14:30 CONVERT 3: Increasing conversion rates - tips on what works best
Louise Mullock, Head of Online Sales and Marketing, BSkyB /

14:30 – 15:00

Jonathan Williams, Director of E-marketing, Trader Media Group (Autotrader etc.)

15:00 – 15:30 RETAIN & GROW 1: Online community and services to engage stakeholders, foster user advocacy and loyalty 
Katie Smith, Head of Digital Media, Macmillan Cancer Support

15:30 – 16:00 Tea / Coffee

16:00 – 16:30 RETAIN & GROW 2: Customer service in the age of social media
Guy Stephens, Customer Knowledge Manager, Carphone Warehouse

16:30 – 17:00 RETAIN & GROW 3: Social media for marketing and monetisation
Kerry Bridge, Digital Media Communications Lead, Dell EMEA

17:00 – 17:30

RETAIN & GROW: Panel Q & A
Lawrence Merritt, Commercial Director, Photobox

17:30 Close: Ashley Friedlein, CEO, Econsultancy

17:30 – 19:00 Drinks Reception & Networking (optional)


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