Google Adwords Training 101: Discover How Google AdWords REALLY Works

Event Info

Wed 10 Feb, 2010 from 9:30am - 5:00pm
One Alfred Place
London, WC1E 7EB, UK (Map)
Cost: £450


Discover How Google AdWords REALLY Works

There is loads of great Google AdWords information out there delivered by “gurus” that really know their stuff. You’ve probably already spent money on expert books, videos and other resources to try and figure out how to get Google AdWords working for your business.

But for some reason you’re still struggling.

It really is shocking how with all this great information out there most people still fail to make a good return from their AdWords, and in most cases, no return at all! Before long it starts to feel like you're pouring your money down the Google Drain which inevitably leads to the plug being pulled on the whole thing. “Google AdWords doesn’t work!” is the obvious conclusion.

This happens to the best of us due to the overwhelming amount of information (and misinformation) out there. You see, learning how AdWords works is one thing, but applying it to your business is something else all together. The other problem for us here in the UK is that most of the AdWords gurus are US based, making the information great for the American market but difficult to use with a very different British audience.

There is a different way

Using the proven techniques, processes and methodologies we’ve tried and tested with hundreds of clients, outlined in this workshop, you’ll be able to build a thriving, revenue-generating ad campaign while steering clear of pitfalls that can drain you of your hard-earned cash.

Our acknowledged industry pioneer and author of AdWords Masterclass Ian Howie, is ready to pull the stops out and deliver no-holds-barred, powerful, easy-to-follow advice on how even a novice can succeed with PPC.

On the day he’ll show you how to increase your clickthrough rates (CTR) and reduce the amount you pay for your ads (your cost-per-click) by creating and optimizing ad groups that are tailored to different segments of your audience.

That’s not all. He’ll be giving you high-end consultancy that our blue chip clients pay £1000s of per day for, at a fraction of the cost.

You’ll come away full of knowledge on crucial areas of AdWords understanding including how to:

  • Discover the true size of your market, find out what the other players are doing and how to use their experience and mistakes to save you money and time.
  • Confidently create and manage your campaigns. Measure your campaigns effectively allowing you to focus your marketing budgets on the areas that are really working.
  • Build campaigns at warp speed as you launch new products and services. Effortlessly write spellbinding ads using the tiny space that AdWords gives you (it can be done!).
  • Use Keyword tools the pros couldn't live without to unearth the long tail of potential customers. This is where the high converting, cheap clicks are.
  • Get high click through rates on your adverts, raising your quality score, reducing your cost per click whilst at the same time rocketing your adverts to the top of Google.
  • Ensure your landing pages command a quality score of 10/10
  • Easily find and add negative keywords.

And that’s not all, you’ll also discover:

Ian’s step-by-step plan for building a PPC campaign from scratch.

  • Why most AdWords campaigns fail miserably
  • Why negative keywords are essential to streamlining your PPC spending.
  • How to measure and refine your campaign.
  • How to use the ‘bid stack’ (a sophisticated way of bidding for your keywords) to make your AdWords campaign far more lucrative.
  • How to use AdWords to understand consumer behavior - from research to buying - and what information you should provide your prospects at each stage Limit your ads to display only during times of the day that are relevant to your company and products.
  • Use Google’s different match types (i.e. exact match and broad match) to your advantage.

How will you business change when you begin getting a 10%, 20% or even 50% increase in the money your making from your Google AdWords? Where could this take your business? All because you decided to say "yes" today. Now is the time for you to act on this and secure your place.

Like no training you’ve experienced before

Our training workshops are unique. We’re not just trainers. We deliver management and consultancy to a wide range of clients every day. This means we have loads of great stories to share with you to help you learn from others experience.

Here’s a couple of comments from some of our recent attendees:

“1upSearch certainly know their stuff and more than that, they are able to present complex techniques in a way that makes perfect sense. We’ve already seen drastic improvements and look forward to continuing the relationship to get even more with our budget.”

Justin Alei Managing Director,

“After attending one of your workshops, then continuing with your work and advice through your mentoring I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year”

Tony Brewin, Managing Director,

We’re also in the UK, whereas most AdWords gurus are in the US. The UK market is different and we have years of experience in it.

Because we keep our Workshops small and exclusive you’ll get:

  • One-To-One time with our consultants to talk about your campaigns and your business.
  • Free Copy of Ian’s Latest eBook, written in partnership with Wordtracker
  • High-end Consultancy at the fraction of the cost
  • Great Coffee, Tea and any other refreshments you want.
  • Fantastic Lunch
  • A follow up phone call after the event with us answer any further questions and talk about how you’ve applied your new found knowledge.

Space is Very Limited so don’t miss out and act now. Our workshops are for a small group of people so we have plenty of time to spend with you on your business.

Secure your seat today, you don’t want to miss this.

You can book online using the form below with your Credit card using PayPal or Google Checkout.

Don’t want to book online? Call us now on 0845 094 1019 and we can secure you place over the phone.


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Email / +44 845 094 1019