Apps Go Social sponsored by Nokia & GlobalWebIndex

Event Info

Mon 7 Feb, 2011 from 12:00pm - 2:00pm
Scott Room, Guardian News & Media
90 York Way, Kings Place
London, N1 9GU, UK (Map)
Cost: Free (RSVP Required)


Social Media Week London

This event is part of Social Media Week London, organised by Chinwag, it's made possible thanks to our sponsors from Nokia and GlobalWebIndex.

The apps market is going from strength to strength, with brands dominating the space, the next generation of apps are increasingly becoming more social integrating; checkin's, likes and recommendation engines to add extra value to the user, any time any where.

This panel discussion, followed by lunch and networking, will look at the trends in mobile apps, with a spot of forecasting at the connecting point of social, local and mobile and how brands are making the most of the new technology to increase their customer base and interaction with their content.

Please note, this event:

  • will include a light lunch.
  • will be filmed. 

Pre panel presentations:

  • David Weiner - Digital Media Manager at PepsiCo - Tasked With Development, Management and Execution of Digital and Social Media Strategy
  • Tom Smith, CEO, globalwebindex

This event is free to attend, but please register as entrance is on a guestlist basis.

Sorry this event is now full, the good news is that there's plenty of other events during the week that still have space, check out the updated Social Media Week London events list.


Simon Callan, Apps and Partnership, Nokia
Simon Callan helps brands in the UK exploit the opportunity available through the significant growth Nokia’s Ovi Store. Working for Nokia’s Ovi Publish unit, Simon also ensures that where UK brands have global reach, they exploit Nokia’s store presence and distribution in over 190+ countries across the world. Simon has been working in mobile for over 10 years with the last 4 years focused on Ecosystem development and marketing.

Tom Smith, GlobalWebIndexTom Smith, CEO, GlobalWebIndex
Tom Smith has been producing global research in the social media and online space since 2005. He started Trendstream and the GlobalWebIndex tool to provide the most detailed exploration of internet adoption, attitudes and motivations ever compiled. Previously Tom worked at Universal McCann where he produced a series of research called Wave that tracked social media adoption over time.

Ed Lea, GrappleEd Lea, CTO, Grapple Mobile
Ed Lea, known by the key players in the mobile industry as Europe’s no.1 iPhone app developer, spent the first twelve months of the mobile app gold rush building iPhone apps, both on contract and independently.

Two of these independent apps reached the number one spot in the iTunes App Store - TV Plus which was the first app to set Sky+ to record from iPhone (6 months before BSkyB released a similar app) and iPhone MMS, the only way to send and receive MMS on UK iPhones before Apple's 3.0 firmware and which received over 250,000 downloads in just 3 months. Before entering the mobile space, Ed worked at Transitive in both engineering and commercial roles. TransiSve was the leader in cross-platorm virtualisation, creating products such as "Rosetta" for Apple, before it was acquired by IBM in December 2008.

Tim Green, Mobile EntertainmentChair: Tim Green, Editor, Mobile Entertainment
Tim Green is the executive editor of Mobile Entertainment, an industry website for the mobile content sector. ME was launched in 2005 and is now established as the primary resource for news, analysis and opinion in the space. It also hosts conferences, networking events and the annual ME Awards. Tim has been writing about mobile since 1999, first as mobile editor of MCV (the games industry trade magazine) and then as a senior analyst with market forecaster Screen Digest.

More speakers to be confirmed shortly.


Thanks to Nokia and GlobalWebIndex for their generous support in enabling this event to take place, and for their support of Social Media Week London.

Nokia - Connecting People


The GlobalWebIndex is an online tool created for agencies, marketers and internet professionals that enables them to understand their target audience, business category and market trends wherever they are in the world. The tool is currently populated with the most detailed set of research data ever compiled from 3 waves of data from July 2009, January 2010 and September 2010, covering 51K web users in 18 countries. In 2011 this will expand to 3 sets delivered in February 2011, June 2011 and October 2011, covering 26 key online markets and 90K consumers.

The data set focuses on consumer web behaviour and adoption across browser based technologies and packaged web platforms, social media adoption and impact, attitudes and motivations towards the role of the internet, perception and needs for brands online and the models for content delivery and monetisation.


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