The "Friend" Close: Social Sales

Event Info

Wed 9 Feb, 2011 from 2:30pm - 4:30pm
Design Council
34 Bow Street
London, WC2E 7DL, UK (Map)
Cost: Free (RSVP Required)


Social Media Week LondonThis event is part of Social Media Week London, organised by Chinwag.

From lead generation to closing sales, how has the sales process been affected by social media? From peer to peer recommendations to group buying to online stores, learn from the experts in using social media as part of the sales cycle.

Sales has come a long way from it’s stereotyped image of the persistent cold caller who won’t take no for an answer. Brands have been working hard to pull in sales and retain customers using a variety of methods. How can you mix both offline and online strategies to allow the customer to create their own journey? How can you maximise your ROI?

Register NowThis is event is free to attend but entry is on a guestlist basis so please register if you're planning to come along


  • 2.30pm - Tea & coffee
  • 3.00pm - Start
  • 4.30pm - Finish


This panel is for Sales directors, brand managers, agencies, companies who sell using traditional me TV ads that can increase ROI and value to both the company and consumer.


Bruce Daisley, YouTubeBruce Daisley - Leader, YouTube & Display
Bruce Daisley is Sales Director for YouTube & Display UK. In June 2010 New Media Age awarded Bruce 'The Greatest Individual Contribution to New Media' award. Bruce runs Google's display advertising business in the UK - covering YouTube and the Google Display Network. He started his career at Capital Radio at which point he was still convinced that the BBC might option one of his various sitcom concepts. Media was a three-year gig. Five tops. He went on to join Emap Radio and ultimately wheedled his way up to the role of Digital Sales Director. Bruce joined Google in September 2008 and took on his role at YouTube in October 2009. He occasionally digs out one of the old sitcoms. They've not dated well. Maybe things worked out for the best. 

Leo Rayman - Strategy Director DDB UK and Tribal DDB
Leo Rayman is Integrated Strategy Director across the Volkswagen business at Tribal DDB and DDB London. Leo leads the Planning for Advertising, Digital Advertising, Social Media, the Website and Retailer marketing). Leo's role is to provide a joined-up strategic direction for Volkswagen advertising and marketing whatever the medium. Leo's background has prepared him well for this role, having previously worked as a Planner in PR, Direct Marketing and Advertising. Leo is supported by a team of seven Planners and Data Analysts.

Before rejoining DDB UK, Leo established an International Strategic Planning function at world-leading PR agency, Weber Shandwick (IPG). Building a discipline from scratch gave Leo the opportunity to define a new kind of insight and brand-driven approach to PR programme development. PR gave Leo an understanding of media relations, corporate repuation managment and social media. Previously Leo worked at DDB London as an advertising planner on Volkswagen Large Cars, Dell and Anheuser Busch.

Jonathan Mann - Head of Marketing, Groupon UK & IE
Jonathan has been active in ecommerce for over 10 years, which has encompassed most aspects from operations, to business development, to marketing. Prior to Groupon, Jonathan has worked with some of the largest gaming brands in the industry, including Jackpotjoy and Sun Bingo, where he worked in the affiliate team. He has been with Groupon since last April, which appears to make him something of a stalwart. Jonathan’s time with Groupon UK so far has been interesting to say the least; from the building of the MyCityDeal brand, all the way up until its much-publicised activities towards global brand status. In his free time (a rare treat), Jonathan can be found playing the guitar, reading books on Anthony Burgess and sometimes even baking cakes.

Jon Mell, IBMJon Mell, Portal and Social Business Leader for North Europe, IBM
Jon has been in the industry more than a decade working in tech start-ups and recently for IBM. He is currently leading IBM Customer Experience & Social Products for North East Europe. He is a key evangelist for "Social Business" agenda in the enterprise marketplace.

Tom Nixon, NixonMcInnesChair: Tom Nixon - Founder, NixonMcInnes
Tom has been involved in social media since 2000 when he built the first commercial beta version of the BrainJuicer crowd-sourcing application (now an AIM-listed company.) He went on to co-found NixonMcInnes which became one of the UK's first consultancies dedicated to social media. In 2009 and 2010, NixonMcInnes was assessed by Worldblu and awarded a place on the list of the 'World's Most Democratic Workplaces' - living and breathing the principles of transparency, openness, freedom and participation. The very same principles that are key to success in social media. It also won 'Best Digital Team' at the 2010 Reputation Online awards. Tom has worked on social media strategy and projects for clients including Barclaycard, Channel 4, Cisco, Coca-Cola, The Department of Health and WWF.


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