Social Telly: from Campaigning to Commentary to Community Building sponsored by Conversocial

Event Info

Tue 8 Feb, 2011 from 12:00pm - 2:00pm
Design Council
34 Bow Street
London, WC2E 7DL, UK (Map)
Cost: Free (RSVP Required)


Social Media Week LondonThis event is part of Social Media Week London, organised by Chinwag, it's made possible thanks to our sponsors: Conversocial.

Social Media and TV have been working together for a while to increase and extend conversation and interaction around programming content, from campaign to commentary to community building.

How can you manage the conversations, what platforms work best? How can you build a community around your programme? Is this something you can manage in house or do you need to work with an external agency? Can you integrate social into your programming content?

We will look at the best practice in the world of TV and social media and lessons we can learn from this to take to the advent of social TV.

Please note this event:

  • will include a light lunch
  • will be filmed

Register Nowis free, but please make sure you register as entry will be on a guestlist basis

Sorry, this event is now full, but you might also be interested in our other panel (on the same date) looking at the challenges and opportunities social media brings to the TV advertising world: The Future of TV Advertising: Keeping it Social


  • 12.00 - 12.30pm - Registration and Light Lunch
  • 12.30pm - Start
  • 1.45pm - Finish


Joshua March, ConversocialJoshua March, Co-founder and CEO, Conversocial
Joshua March is the co-founder and CEO of Conversocial, a SaaS company providing a social media management system to allow companies to effectively manage marketing and customer support through social platforms. It grew out of iPlatform, the UK’s leading social app development company (and the first official Facebook Preferred Developer Consultants in the UK), which he co-founded in 2008.

From 2008-2010 Joshua was the Chairman of the Facebook Developer Garage London, an official Facebook event running monthly for developers, entrepreneurs and marketers working on the Facebook platform, which he helped found in 2007.

Conversocial is a software-as-a-service (SaaS) product that helps businesses manage the increasing volume of two-way communication going through social platforms like Facebook and Twitter. Through in-depth engagement analytics and comprehensive comment management tools, Conversocial enables effective marketing distribution, moderation and customer support.

Rowan Kerek RobertsonRowan Kerek Robertson, Social Media Exec (Interactive Lead), BBC Vision
Rowan has been very sociable on the BBC's behalf for the last decade. She's been a messageboard moderator, a host, a community manager and for the last couple of years has worked in BBC Vision's dedicated social media team. As the Social Media Exec covering most of the BBC's TV programmes, as well as various stand alone websites, she thinks about everything from reporting social success, helping to join the social dots of a large organisation, training requirements in a fast moving world and the creative use of social platforms everyday. She helps programme makers find the opportunity in the online social world, and along with her team advises hundreds of social offerings and runs BBC Buzz. She's personally largely found on Twitter as @row, Facebook, Flickr, Tumblr and also, in real life, is based in Bristol.

Nick UnderhillNick Underhill, Managing Director, KEO Digital
Nick previously worked at Pact the industry trade body for TV and digital production where he was responsible for devising, implementing and communicating business and policy development for Pact members. He worked specifically with Pact’s Interactive Media Production Group.

KEO digital was born out of the development and management of the hugely successful Chicken Out website that accompanied Hugh’s Chicken Run series in 2009. Over 180,000 people signed up on the website to support the campaign and, when asked to help pay for the tabling of a Special Resolution at the Tesco AGM, those 180,000 raised somewhere over £88,000 in less than a day. Since it started KEO digital has created further successful campaigns and projects, notably Landshare, and Hugh's Fish Fight and has built up an experienced core team, which has already won several winning industry awards for its work.

Adam Gee Multiplatform Commissioning Editor (Factual), Channel 4 (@surrealthing)
Adam is one of the most experienced commissioners in UK broadcasting of multiplatform interactive projects around TV. Recent projects range from the Big Fish Fight to Embarrassing Bodies, from to One Born Every Minute. He has won over 60 international awards for his productions. Adam has served on BAFTA’s Television and Interactive Entertainment committees and is a trustee of Culture24.

Michael Nutley, NMAChair:Michael Nutley, Editor-in-Chief, New Media Age
Michael Nutley has been a business journalist for 25 years, covering a number of areas including software, telecommunications, construction and leisure. He took over as editor of New Media Age in July 2000, and was promoted to editor-in-chief in 2007. As editor-in-chief he maintains a strategic overview of the entire new media sector, from both a client and a service provider perspective. He’s also particularly interested in online advertising, the convergence of TV and the internet, and the transformative effect of interactive media on organisations.


This panel is for TV and new media companies, brands, agencies who are already involved or who want to get involved in creating social TV content.


Thanks to Conversocial for their generous support in enabling this event to take place, and for their support of Social Media Week London.



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