Online Video Masterclass Hosted by Videojug, plus partners the IAB, Inskin Media & Visible Measures

Event Info

Fri 4 Mar, 2011 from 8:30am - 12:30pm
Internet Advertising Bureau
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: FREE, RSVP required


Find out:

- Everything you need to know about the latest developments in online video.

 - What online video can do for your brand. Insights, information and best practice guidelines for getting the most out of your future campaigns

Plus, the chance to win a Videojug-produced video for your brand worth £5,000


8.30am - 9am Breakfast

9.00am - 9.30am Jack Wallington, Head of Industry Programmes, Internet Advertising Bureau

Online video - The Holy Grail of Brand Advertising

An overview of the explosion in online video consumption and advertiser spend, showcasing the rapid climb of online marketing’s fastest growing discipline.

This session will include audience statistics, evidence of increasing ad spend, forecasts for 2011, highlights from the IAB/Sky’s video effectiveness research and more.

Exclusively at this event, the session will also showcase the biggest case studies from the IAB’s new 2011 Video Handbook, further proving online video’s effectiveness in the marketing mix.

 9.30am -10am Tom Laidlaw, CEO Videojug

The power of online video content as a brand communication tool:

Online video is more than just recycled TV creative used as a pre-roll.

Why instructional/How-to branded video is the perfect ‘sweet spot’ for brands looking to leverage the benefits of video as a brand communication tool

The secret to producing compelling instructional video content

How bespoke branded video can be used as part of integrated campaign to effectively and efficiently deliver a detailed and compelling message.

10am - 10.15am Break

10.15am -10.45am Questions and Answers

In this slot the presenters will take your burning questions about online video. Send in your top questions before the seminar to Kirsty Langan and the panel will answer them

10.45am - 11.15am Mark Davey, Publisher Services Director, Inskin Media

Selling video:

Delivering high performance advertising whilst creating a user-friendly experience

What is an InSkin ad

Creative executions


11.15am - 11.30am Break

11.30am - 12.00 noon Alex Moss, Business Development Director EMEA, Visible Measures

Measuring the success of your campaigns:

With the evolution of paid for, owned, and earned media channels, Visible Measures will discuss the merits of a holistic approach to measuring video campaigns to enable greater insights into how campaigns should be planned, implemented, and optimised for greater brand impact and engagement.

12.00 noon - 12.30pm Q&A and round up.



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