The Online Lead Generation Game

Event Info

Thu 14 Apr, 2011 from 2:00pm - 5:30pm
The Brewery
52 Chiswell Street
London, EC1Y 4SD, UK (Map)
Cost: Early bird £180+VAT (ends 14 March), Full price £225+VAT


B2B marketers need to constantly be more sophisticated in their online lead generation efforts to reach potential buyers with content and update their approaches to search marketing, content registration and syndication to keep up with recent user trends.  

According to market research 97 per cent of people leave your site without registering their details so how can you get them to register?

This seminar will show you how to engage with your potential clients through content, social media, SEO, emails and online advertising and how to capture their data for lead generation.

  • Leverage online content to draw people to your site
  • Maximise emails for lead conversion
  • Drive traffic to your site through online advertising
  • Maximise SEO
  • Capture the right data and use it effectively

Who should attend?

  • Marketers looking for ways to enhance and improve their online lead generation, whether you manage the SEO, social media, email campaigns, or online advertising yourself or through an agency this course will help refine what you're already doing to achieve better results.  This course is essential for Head of Marketing, Marketing Manager, Marketing Executives, SEO specialists, online copywriters and small business owners.


2pm - Welcome and introduction - Joel Harrison, editor, B2B Marketing 

2.15pm - SEO - maximise your SEO to drive leads - Dr Horst Joepen, Searchmetrics

2.45pm - Online advertising - drive traffic to your website through online advertising

3.15pm - Content Marketing - Award winning Reed CASE STUDY leverage your existing and creating new content to draw people to your site and get leads. Social media and lead generation - how does it work for B2B? - Stuart Crow, director of business development, Marketecture

3.45pm - Break

4.15pm - Engagement and data capture - Lisa Hutt, Sales Director, Sales Force

4.45pm - Emedia - Prospecting via email through third party lists - Jordan Audeneart, BBC Creativity

5.15pm - Panel debate

5.30pm - Summary and Close


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Email / 0207 438 1379