The CMO B2B Marketing International Conference

Event Info

Fri 24 Jun, 2011 from 9:00am - 7:30pm
Hilton Arc de Triomphe
51-57 Rue de Courcelles
Paris, 75008, UK (Map)
Cost: £695


Social media is now becoming a marketing discipline in its own right and with customers becoming more diverse in their channel consumption, it puts even more pressure on your marketing strategy and execution... on top of that marketing teams around the globe have never been so time poor.

Global strategy or digital overload?

This conference challenges these issues head on, at a strategic level, and not only providing a platform for these to be discussed, you will also be able to workshop these issues, with your peers.  Share, learn and take away solid solutions, which you can implement with confidence at board level.

What will be covered?

  • Engaging customers and prospects in cross-channel dialogue, that builds on past and present behaviour - utilising integrated web and customer analytics, email, and website personalisation.
  • Developing and managing an integrated communications programme to engage, educate, nurture and inform your clients & prospects, based on market insight, analysis and individual preferences.
  • How notions of creativity have evolved as a consequence of the move to online marketing, away from image based creative towards content, insight and thought leadership – moving away from the “big idea” to the “long idea”
  • A review on how social media is profoundly changing business behaviour, and the role of ‘trust agents’ in informing and influencing business decision making, and consequently marketing.
  • A glance into the future – Who will the decision making/buying process change in the next few years, as the result of the digital age

Who should attend: CMOs, heads of marketing, sales and marketing directors, business development directors. Individuals currently working for mid to corporate-sized businesses, which have a level of international customer reach. 

Delegates will be attending from global destinations.


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