UK UPA July Event: Return on Investment (ROI) - Call for speakers now open!

Event Info

Thu 21 Jul, 2011 at 7:00pm
Sapient Nitro
6 Spital Square
London, E1 6DU, UK (Map)
Cost: There is no charge for UPA members. For non-members the cost is £10, and for student non-members £5, payable on the door.


This event is kindly sponsored by Bunnyfoot

We are looking for speakers with interesting and successful examples and case studies of how they have successfully communicated the potential ROI for UX methods and how their work has resulted in a definite ROI for their clients.

We would also be very interested to hear from clients and product teams who have worked with UX teams to learn more about what we can do to help you see the value in our work to help you achieve your targets.

Event overview

One of the challenges we face in the field of User Experience is how do we prove the value of the work we are proposing to our clients or internal stakeholders and how can we increase their appreciation of our unique skills and expertise? With UX still regarded as a recent addition to a the product development life cycle by many organisations, successfully communicating and proving the potential ‘Return on Investment’ (ROI) to our clients can be a crucial in getting their buy- in to the methodologies we propose to use on projects.

The UK UPA’s July event will be discussing these challenges. We will be looking at how we can better communicate ROI to encourage clients and the teams we work in to invest in UX whether it be to increase sales, reduce costs or to just get more people clicking through the homepage to complete those application forms.


Format for the evening

6:30 – 7:00       Meet, greet and networking

7:00 – 8:30       Talks by 3 or 4 speakers (Speakers & topics to be announced soon)

8:30 – 8:45       Testimonials sessions where anyone from the audience can come up to the stage and share their experience related to the topic.  If you would like a guaranteed slot, please contact Nick (UKliaisonatukupa [dot] org [dot] uk or @nickatram on Twitter).

8:45 – 9:30       Networking

We will also have a screen with a live Twitter feed with the hashtag #UKUPA, so please start tweeting  your thoughts and also during the event!

If you have any questions about the event or if you wish to get involved (either as a speaker or just helping out) please contact Nick (UKliaisonatukupa [dot] org [dot] uk or @nickatram on Twitter) who is the organiser of this event.

There is no charge for UPA members. For non-members the cost is £10, and for student non-members £5, payable on the door.

Remember to follow us on Twitter @UKUPA



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