Webcast - Analysing who and where your social audience are

Event Info

Thu 25 Aug, 2011 from 3:30pm - 4:30pm
online http://www.b2bmarketing.net/events/webcast-analysing-who-and-where-your-social-audience-are
Cost: free


As the social ecosystem becomes more fragmented selecting the right channels, platforms and services is becoming more of a challenge. By having a clear definition of your objectives and key target audiences, you will be able to create a social media architecture that will be more aligned against your brand and provide a scalable platform for success.

IAS has been successfully using social media for its clients for the last four years and has implemented a number of projects for organisations including Corus (now Tata), TalkTalk Business, Trelleborg and Siemens. This seminar is designed to provide you with a framework to help you plan your initial social media activities or to help you take your existing strategies to the next level.

Marc Keating will take you through the process the agency uses to implement social media activity and will discuss the following topics:

  • Where social media fits into your marketing strategy
  • How social media integrates into your inbound marketing strategy
  • The importance of an integrated platform architecture
  • How segmenting your audience will help you select the channels and communities that are right for your brand and business objectives
  • How to find your social media audience within the fragmented social ecosystem that exists
  • Tools and platforms to help you find your audience and listen to the online conversation

Marc will finish with a case study for Corus Colors, which details how Corus used social media channels as part of an integrated campaign to help the brand own the category of 'Building refurbishment' at the height of one of the biggest recessions within the building and construction industry.