Linda Rising's Patterns for Improved Customer Interaction

Event Info

Mon 30 Jan, 2012 from 9:00am - 12:30pm
MWB Business Exchange
107-111 Fleet Street
London, EC4A 2AB, UK (Map)
Cost: £395.00


With the emphasis on in-depth customer interaction during development, team members are being asked to take an active role in working with customers. This evolving role poses a big challenge for many who, in the past, rarely met “real” customers.

Linda Rising presents patterns she has used successfully to help you in direct, face-to-face interactions with your customers. These patterns describe solutions to common problems that occur again and again dealing with customers and users.

The patterns Linda discusses have memorable names such as It’s A Relationship—Not A Sale, Be Responsive, Show Personal Integrity, Build Trust, and Take Your Licks. Pattern names build a vocabulary that allows you and your development team to have meaningful conversations about — and to ultimately improve — customer relationships and the software you deliver.

A vocabulary based on patterns to improve communication with customers
Simple and powerful ways to improve your own personal interactions
How to focus on what is best for both you and your customers

£650.00 or £395.00 if booked before 02-12-12

***For more details and registration please vist:

About Linda Rising
With a Ph.D. from Arizona State University in the field of object-based design metrics, Linda Rising’s background includes university teaching and industry work in telecommunications, avionics, and tactical weapons systems.
An internationally known presenter on topics related to patterns, retrospectives, agile development, and the change process, Linda is the author of numerous articles and four books—Design Patterns in Communications, The Pattern Almanac 2000, A Patterns Handbook, and Fearless Change: Patterns for Introducing New Ideas, written with Mary Lynn Manns. Find more information about Linda at


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