Sales and Marketing Alignment Training Workshop

Event Info

Wed 29 Feb, 2012 from 9:00am - 5:00pm
Etc. Venues
51-53 Hatton Garden
London, EC1N 8HN, UK (Map)
Cost: Early bird price £395+VAT (ends 31st January 2012), Full price £495+VAT, Premium Members 15% off, Corporate Members 30% off


Marketing and Sales need to work together for business success, but do Sales really support your marketing programmes and are you achieving the best results possible?

Over 80 per cent of B2B organisations struggle with a lack of synergy between Sales and Marketing [1] . Marketing has long felt the frustration of Sales failing to follow up on marketing generated leads in a timely manner, or provide critical feedback to clearly demonstrate Marketing ROI.

Likewise, Sales often feel like they are wasting their valuable selling time by following up on poor quality marketing leads. This misalignment leads to lost revenue opportunities and leaks in the pipeline. Marketing, now more than ever before, is under greater pressure to improve the lead to sales conversion ratios. With only 16 per cent of sales ready leads being closed, there is a huge potential for improvement [2]. If Sales and Marketing work effectively together, they can genuinely achieve great results! 

This one day workshop will address both strategy and tactics, here’s an outline of what will be covered:

  • A strategic understanding of where the functions of Sales and Marketing must collaborate across the business.
  • Lots of practical top tips & techniques to get Sales onboard with Marketing.
  • How to communicate the value of Marketing to Sales and handle objections.
  • Best practice case studies of companies getting it right and delivering success.
  • Latest research, books, white papers, blogs, experts etc. 
  • An appreciation of key tools & technologies that can help cement the relationships. 
  • You will conduct a group exercise on "live" business issues to put learnings into practice.
  • You will be able to create and implement an effective Sales engagement plan.

This interactive workshop is designed to enable in-depth learning with the course trainer, along with a host of specialist speakers. Places are limited so every delegate gets the benefit of one-to-one consultation time with the trainer. 

Who should attend?

This workshop is essential for any marketer who is responsible for supporting the Sales process, especially for lead generation, whether client and agency side, and wants to improve the results. The training is for heads of marketing, marketing managers, marketing executives, account managers, account executives and marketing specialists. 

For further information or to book a place, please phone 0207 269 6590 or email saba [dot] hudsonatb2bmarketing [dot] net 

[1] Aberdeen Group: Lead Life Cycle Management July 2009

[2] Aberdeen Group: Research study Lead Nurturing, The Secret to Successful Lead Generation November 2008



Javascript is required to view this map.


Email / +44 207 269 6590