Social Media Relations

Event Info

Fri 3 Feb, 2012 from 9:00am - 5:00pm
CIPR Public Relations Centre
52-53 Russell Square
London, WC1B 4HP, UK (Map)
Cost: CIPR members: £260 + VAT; non-members: £400 + VAT.


Social networking platforms have become a mainstream channel for people to engage with each other. Facebook and Twitter are tools that we use to update people on our likes, dislikes and the situations that we are in and locations we are at.

Independent research confirms that 'people spend five times more time on a social networking site than a news site.' Today people get their breaking news from the online communities that they have developed. News outlets are adapting how they research, report and promote news and content. More journalists are on social networking platforms than ever before, using them to research stories, engage with their audiences and promote content to them. Facebook, Twitter, YouTube and Google are some of the tools that they use in their work, allowing PRs to better engage with those in media relations.

This workshop will provide practical insight into how journalists and news outlets use social media for their work and how public relations and communications professionals can engage with them on these platforms.

CIPR-approved trainer: Julio Romo.

Topics look at the changing media landscape provide insight into how newsrooms use social media in their journalism provide insight into Facebook, Twitter, YouTube and Google highlight best practice for online newsrooms. Benefits to you and your organisation Delegates will gain insight into how journalists use social media and networking and how their communications can be developed so that they are social-media friendly. Attendees will be able to set-up their communications team so that they can better engage with journalists and the audiences they interact with.

Learning approach A mixture of theory, practical exercises, group discussions and hand-outs.

Workshop fee CIPR members: £260 + VAT; non-members: £400 + VAT.



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