Generating Innovative Content

Event Info

Tue 20 Mar, 2012 from 9:00am - 6:00pm
Indie Training Fund
3rd Floor, 2-4 Hoxton Square
London, N1 6NU, UK (Map)
Cost: ITF company member or freelancer £50 / Non-member £200



This one-day workshop will give you the chance to explore a range of different techniques to unleash creativity – easy techniques that you will be able to use straight away on your own or with others. It also includes a unique introduction to an efficient process of innovation. 


• Techniques to stimulate fresh ideas 

• Looking for ideas in unexpected places, thinking beyond the obvious/out of the box 

• Tips for brainstorming and lateral thinking 

• The art and science of random thinking 

• Putting ideas into action: from brainstorm to development 

• Evaluating ideas: finding the unique selling point


Who’s it for? 

Anyone involved in TV and digital media production who wants to enhance their creative thinking and generate ideas. The courses are open to freelancers who have broadcast credits or two years’ professional experience working in TV and Digital Media production.

The tutor: 

Pam Relton is one of the UK’s leading media trainers. A member of the CIPD and a professionally qualified trainer and consultant, her clients include BBC Academy, ITV, Skillset, the Indie Training Fund, Endemol and other leading television companies. She also works internationally with professionals in film, scriptwriting, animation and cross-platform teams. Pam worked for the BBC for 15 years as a TV researcher and broadcast journalist, and was also part of the BBC’s creative facilitation team. Her creativity workshops are designed to inspire both individuals and teams to generate fresh thinking and new ideas.




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