Google Analytics

Event Info

Mon 19 Mar, 2012 from 9:00am - 5:00pm
CIPR Public Relations Centre
52-53 Russell Square
London, WC1B 4HP, UK (Map)
Cost: CIPR members: £260 + VAT; non-members: £400 + VAT.


Google Analytics (GA) is a hugely powerful (and free!) tool that can provide powerful insights into online behaviour. However, the use of GA to drive and directly inform PR programmes has been limited to date.

This course aims to lift the lid on Google Analytics for PR professionals. It provides an introduction to data-driven PR, as well as practical, hands on insight into how to use Google Analytics to measure and prove the value of PR activity: both on and offline.

CIPR-approved trainer: Andrew Smith.

Who is this course for? This course is designed for in-house and consultancy practitioners who already utilise and are familiar with social media channels.

Topics Data-Driven PR Basics Making Online PR Measurable Goal-Driven Tools for Understanding Visitors and Performance Understanding How Google Analytics Works How Data Is Collected How Data Is Processed Accounts and Profiles Generating Reports Installing and Administering Google Analytics. Learning approach A mixture of theory, practical exercises, group discussions and hand-outs.

Workshop fee CIPR members: £260 + VAT; non-members: £400 + VAT.


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