Managing Creative PR teams

Event Info

Thu 29 Mar, 2012 from 9:00am - 5:00pm
CIPR Public Relations Centre
52-53 Russell Square
London, WC1B 4HP, UK (Map)
Cost: CIPR members: £260 + VAT; non-members: £400 + VAT.


Your team needs to use its creative talents to make your communications stand out, be more effective and make best use of available resources and opportunities. How can you get the optimum creativity from your team members? This workshop will give delegates a greater understanding of managing the creative dimension at work.

CIPR-approved trainer: Andy Green.

Who is this course for? This course is designed for senior PR professionals who have responsibilities for managing the creative dimension in their work.

Topics building upon the fundamentals of creativity managing the creative process different individual creative styles and how to manage them the creative toolbox: how different tools and techniques work, and when, and when not to use them managing brainstorms overcoming barriers internally/externally managing creative individuals creative input strategy selling your team's creative product. Benefits to you and your organisation Delegates will gain a greater understanding, insight and confidence of managing the creative dimension at work. They will be able to better manage themselves and their different colleagues in directing and delivering the creative input at a strategic and tactical level in PR activity. Delegates will have a clear understanding of how ideas are generated, nurtured and realised, by de-mystifying the creative dynamic to deliver better results and more effective use of resources.

Learning approach A combination of PowerPoint, practical exercises, group discussions and handouts.

Workshop fee CIPR members: £260 + VAT; non-members: £400 + VAT.



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