User Centred Design: Techniques to Improve the User Experience

Event Info

Thu 19 - Fri 20 Apr, 2012 from 9:30am - 4:30pm
System Concepts Ltd
2, Savoy Court, Strand
London, WC2R 0EZ, UK (Map)
Cost: £675 + VAT per person


User centred design techniques help you understand your users better and design effective, efficient and engaging products and systems. The benefits include:
- increased sales
- improved customer satisfaction
- better productivity
- increased sales conversion rates
- projects completed to time and budget
- no expensive last minute revisions.
This course is accredited by the Institute of Ergonomics and Human Factors as ideal for continuous professional development.

If you are involved in specifying how a system or product will look and function this course will make it easier for you to do your job effectively. Project managers, engineers, designers, developers and analysts from IT, commercial or marketing functions can all benefit from learning about the user centred design process.

After successfully completing this user centred design training course, you will be able to:
- Appreciate how understanding your customers will make it easier to do your work
- Build pictures of your customers, their environments, and what they want to do with your product
- Incorporate usability principles into your development process for any system or product, even those with very tight deadlines.
- Apply international standards in user centred design (ISO 9241)
- Track projects to ensure they remain user and business focused

This course provides theory, case studies and examples as well as hands-on activities for participants to practice their new skills. A comprehensive course manual is provided.

The content includes:
- Applying the User Centred Design approach to your business
- Business benefits of a User Centred Design approach
- Guidelines and Standards
- Knowing your target users and capturing their requirements
- Translating requirements to conceptual design and release criteria
- Prototyping techniques
- Measuring and testing usability

If required, there is a short assessment at the end of the course. Participants who complete this successfully are awarded an accredited certificate by the Institute of Ergonomics and Human Factors.

The course will be held at our offices in the Strand and cost £675 + VAT per person.

Please contact Sedef Gavaz on 020 7240 3388 or email sedefatsystem-concepts [dot] com to discuss the course or reserve your place

or book your place online now.

"The presenter was extremely flexible (i.e. If more time was needed, more time was taken). Her presentation (slides and orally) was engaging and ensured that interest was kept. The pace of the course was excellent.

"Friendly, knowledgeable and provided clear instructions. I am starting at the front end of a new project next week and will find this an excellent grounding to get the project going.”

"Enthusiastic, made the course interesting. Useful handouts/workbooks which can be used for reference on future projects.”


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Email / +44 (0) 20 7240 3388