The Social Customer and Social Loyalty

Event Info

Tue 3 Jul, 2012 from 6:00pm - 9:30pm
The Innovation Warehouse
1 East Poultry Avenue, Farringdon
London, EC1A 9PT, UK (Map)
Cost: 35



customer relationship & loyalty customer support & management customer marketing (customer advocacy) Brand advocates influencers and trend setters As *all* customers move their principle default mode to digital and “social networks” there is an opportunity for brands to interact with customers like never before. But are these “Social Customers” different?  Once we wanted Brand Loyalty but “Loyalty” is more than providing an incentive to customers based on changing their pen by loyalty or economics. Taken from the customer perspective, what will the customer expect and how do you re-engineering your business to accommodate the complex mix of  customer relationship & loyalty, customer support & management, customer marketing (customer advocacy), brand advocates, influencers and trend setters.  


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