On The Edge Bristol

Event Info

Tue 25 Sep, 2012 from 9:30am - 6:00pm
Paintworks Event Space
Bath Road
Bristol, BS4 3EH, UK (Map)
Cost: £95 + VAT


On The Edge is NOT another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down conference has been devised to make the maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.


What you’ll learn:

Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:



  • 5 actionable strategies for online video that will make the maximum impact
  • How to get better results from your current marketing budget…and maybe reduce it
  • How to double or even treble your email open rates
  • The latest 1:1 video engagement technology
  • The mistakes people make time and again – and how you can avoid them
  • Advice from global marketing experts, who’ve made literally billions for their clients

Digital Content

  • Developing a social media strategy for your business that guarantees to increase profits (and it’s not all about Facebook!)
  • Appreciating the importance of good content in social media
  • Find out how to cost and time effectively put a plan into action
  • Identify quick wins with content curation and repackaging existing content that fuel your social media activity
  • Know what to do to ensure your amazing content is seen by as many relevant people as possible

SEO / Search

  • How to create and sustain a link development campaign that guarantees great rankings
  • How to use social media to make the most of your link-building strategy
  • Link baiting, content outreach and other secrets you don’t know about. Yet…

Social Media

  • How to decide what the right mix is for your brand or project
  • How to avoid common pitfalls
  • Ways to get buy in from all levels
  • How to think social by plan/design
  • Ways to think about platforms and decide which are right for you and your brand

Digital Marketing Tools

  • A comprehensive round up of tools to help every aspect of your digital marketing efforts.
  • Includes probably the best collection of free resources available in search marketing today.
  • Learn to work smarter, not harder through automation.
  • Generate better results and ROI from picking the right tools.


  • Discover how internet and mobile innovations are fuelling this new industrial revolution
  • How it challenges marketing theory and practice
  • Look at how ‘data currency’ can be scaled from low to high value

Digital Reputation Management

  • How to achieve page one domination and make your brand brilliant
  • Discover which tools allow your business to conquer reputation management
  • Uncover Google Analytics social reports for perfect brand monitoring
  • How to develop your SEO strategy for better brand protection
  • Integrating SEO into positive brand identity

Paid Search / PPC

  • Why the companies at the top of the listings don’t always pay the most
  • Reasons why the default AdWords settings are working against you
  • Discover and exploit competitor weaknesses
  • How to use targeting settings to reach the best potential customers
  • Simple ways to use free tools to make complex tasks easy
  • How to master Excel to save hours on every project


What else?

  • We’ll provide you with a goody-bag, full of speaker notes and much more!
  • Enjoy a sumptuous lunch and as much coffee as you can handle at the heart of Bristol’s Creative Quarter
  • Earn CPD points
  • A guaranteed seat for every speaker session
  • Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away


The digital experts you will learn from:

  • Mike Essex, Online Marketing Manager, Koozai Topic: Paid Search (PPC)
  • Stephen Lock, Head of SEO, Analytics SEO Ltd Topic: The Ultimate Guide To Search Marketing Tools
  • Lisa Myers, CEO, Verve Search Topic: Link Development – how to attract and generate the right links
  • Mark Sinclair, Founder, yourBusinessChannel Topic: Video – How to harness video to gain serious competitive advantage in any market
  • Paul Armstrong, Head of Social, Mindshared Topic: Paid, Owned and Earned Media – why social success needs all three.
  • Grégory Roekens, CTO, Wunderman Topic: Mobile Technology – The Experiential Revolution – why experience is the new holy grail for marketing
  • René Power, Account Director & Head of Digital, BDB Topic: “It’s not how big it is, it’s what you do with it” – Digital Content and Best practice within B2B Social Media Strategy
  • Samantha Noble, Digital Marketing Director, Koozai Topic: “Reputation management in a digital age”


Book now: http://ontheedgelive.co.uk/bristol/why-attend/


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