Sustainable Brands Doing Good by Doing Well in Social hosted by Betapond

Event Info

Wed 26 Sep, 2012 from 4:30pm - 6:30pm
Business & Enterprise Hub at The Hub Westminster
80 Haymarket, 1st Floor, New Zealand House
London, SW1Y 4TE, UK (Map)
Cost: Free (RSVP Required)


How has social media changed the way brands approach CSR and sustainability initiatives and what will the future hold? What challenges and opportunities to brands face as they use new methods?

Discussing these issues and giving insight from their own recent experiences, our panel will include brand marketers and experts who have seen the potential.

Julia Monro of Marks & Spencer will talk about the M&S approach to sustainability featuring their recent Shwopping initiative with social media at its heart. And speaking about Waterworks, a groundbreaking charitable giving initiative from Unilever and PSI providing clean drinking water to millions of the world’s neediest, will be Conor Ryan, Betapond co-founder who led the development of the project on Facebook.

Chairing will be Giles Gibbons, CEO of Goodbusiness, founder of the Sustainable Restaurants Association and a noted expert on sustainability.


Giles Gibbons, CEO, Goodbusiness
@GilesGibbons // Linkedin


Julia Monro, M&S Social Media Manager

Conor Ryan, Betapond co-founder
@conoraryan // Linkedin


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