Through the Eyes of a Child: The Social Media World of 6-11 Year Olds

Event Info

Wed 26 Sep, 2012 from 11:30am - 1:30pm
60 Great Portland Street
London, W1W 7RT, UK (Map)
Cost: Free


As part of Social Media Week London 2012, Doco is proud to present Through the Eyes of a Child: The Social Media World of 6-11 Year Olds

Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. Platforms such as Facebook, Moshi Monsters and Club Penguin are arguably making a significant influence on the development of this first generation of social media users, yet this audience is isn’t often discussed and as such is not properly understood.

This discussion will focus on what kids are doing on these networking sites, how and why they are so engaged with each other and the platforms, and look at the psychology behind these behaviours. We will explore what we can learn from today’s generation and what implications these hold for the future.

This session will appeal to anyone interested in understanding children on social platforms, whether they are parents with their own children, or organisations looking to engage and understand this audience.



Maurice Wheeler, Strategic Planning Director, Doco London

Maurice is the Strategic Planning Director and co-founder of Doco, the integrated marketing agency. Over his 15 years of working in the marketing arena Maurice has helped many clients including Nickelodeon, Disney, Microsoft, Tesco, Universal Music, Procter and Gamble and Lego. Some of his more memorable pieces of work include working with TV institution Blue Peter to remain relevant to today’s contemporary audience; helping Tottenham Hotspur understand how they can work closely with their existing youth touch points to better engage today’s young fans – the adult fans of tomorrow; and advising Microsoft on how they can talk more effectively with the family audience for their Xbox games console.

Maurice has been asked to speak at conferences such as The Children’s Media Conference, Cartoon Forum, and MIP Junior, and has written for publications such as Campaign, Marketing Week, and MCV. As he always has an opinion to share and a story to tell, he is continually on the look out for new opportunities to speak at conferences.


Tom Walker, Community Manager, Tempero

Tom has been working with child focussed online communities for the past 7 years. Starting out as a moderator on the BBC’s in house moderation team, Tom moved to Social Media Management agencyTempero firstly as a moderator and now as a Community Manager for the past 4 years. During this time he has worked with clients such as Aardman Digital, BBC Bitesize, BBC Blast, CBBC, ChildLine, Disney, and the Home Office on projects aimed at children and young people that have used a variety of purpose built communities and social networking sites.


Graeme Harvey, CEO & Co-founder at Tsumanga Studios


Marc Goodchild, Strategy Consultant & Converged Media Specialist at IpDipSkyBlue


Javascript is required to view this map.


Email / 02032067500