On The Edge Digital, Birmingham

Event Info

Tue 30 Oct, 2012 from 9:00am - 5:00pm
Macdonald Burlington Hotel
Burlington Arcade, 126 New Street
B2 4JQ, UK (Map)
Cost: £95 + vat


On The Edge Digital – 30th October – Macdonald Burlington, Birmingham

On The Edge is NOT another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down, non-pitch conference has been devised to make the maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.


What you’ll learn:

Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:


Digital Content

  • Why is a content strategy now important
  • How can you create one
  • Where should you focus your resource
  • How can you deliver consistently across all channels

SEO / Search

  • Understanding what is new in search and making sure you keep one step ahead of your competitors
  • How to optimise your website and increase your ROI
  • Taking advantage of new channels and techniques to increase lead generation
  • Seeing examples from case studies, so you can get a good understanding of what works and what you should try for your own campaigns


  • 7 proven steps to building cost effective video marketing in just 90 days
  • How to create content people want to watch in a matter of hours not days
  • Developing a ‘trusted’ video brand with minimal budget
  • How you can generate dozens of brilliant videos in just one day
  • Repurposing video content to feed other digital media
  • Using video to generate sticky marketing techniques that reduce web bounce rates and create an audience
  • The silver bullet that simplifies multi channel distribution of video in websites, mobile, print media, email and social media and measures all results
  • Three best strategies to shift video marketing from being a ‘cost overhead’ into a self-funding model or new revenue generator

Social Media

  • Developing a social media strategy for your business that guarantees a return on investment
  • We all heard “content is king” – but how do you deliver this to an “on target” audience
  • How does Social Media fit with vital On-line Reputation Management
  • Go away with Hints & Tips to implement your plan effectively


  • Why digital matters so much
  • Adwords – the central pillar to any digital marketing campaign
  • The basics, what you need to know to drive success from Google Adwords
  • ROI, ROI, ROI. If it’s not positive then why are we here?
  • Making the most of the vast array of free tools, support and incentives available
  • The Croud approach to managing PPC for our clients


  • Discover how internet and mobile innovations are fuelling this new industrial revolution
  • How it challenges marketing theory and practice
  • Look at how ‘data currency’ can be scaled from low to high value
  • Connected Consumers want Connected Experiences and that requires Connected Databases
  • ‘Search’ Engine to become ‘Do’ Engine

Search Rankings

  • How Google is fighting webspam with Google Plus
  • Measures of influence, and how this will affect search
  • What Author Rank means, and how to link your profiles for greater exposure
  • How to increase your author rank
  • What the future holds for search in an author-led environment


What else?

  • We’ll provide you with a goody-bag, full of speaker notes and much more!
  • Enjoy a sumptuous lunch and as much coffee as you can handle at the heart of Bristol’s Creative Quarter
  • Earn CPD points
  • A guaranteed seat for every speaker session
  • Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away


The digital experts you will learn from:


  • Rob Thomas, MD, WSI-eMarketing.com Topic: Why Mobile Marketing is growing faster than Social Media
  • John Allard, MD, Video Expression Ltd. Topic: 7 proven steps to building cost effective video marketing in just 90 days
  • Ann Stanley, MD, Annica Digital Solutions Topic: How should companies really use Search?
  • Luke Smith, Commercial Director, Croud Topic: PPC 
  • Annmarie Hanlon, Director, Evonomie Topic: LinkedIn – 25 ways to boost your online profile
  • Grégory Roekens, CTO, Wunderman Topic: Mobile Technology – The Experiential Revolution – why experience is the new holy grail for marketing
  • Gareth Cartman, SEO Consultant, Clever Little Design Topic: When People Outrank Websites: The New Web is You
  • Simon Penson, Founder & MD, Zazzle Media Topic: The changing face of digital marketing and how to capitalise with Content


Early bird tickets are only £95!

Book now: http://ontheedgelive.co.uk/birmingham/why-attend/


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