Trend Briefing: The Co-Commerce Revolution

Event Info

Wed 10 Oct, 2012 from 9:00am - 1:00pm
Kings Place, 90 York Way, N1 9AG
Cost: £550


The briefing explores the forces rewriting the rules of commerce in the 21st century, across three new trend areas:

-'Faction Marketing': where brands harness today’s interactive world to blend fact, fiction and fantasy to create powerful stories to engage consumers.

-'Symbiotic branding': a new type of collaboration where a brand uses another brand’s space, website, advertising campaign or database to save money or kick-start innovation.

-'New Emerging Affluents': the next billion consumers in emerging markets with small but growing disposable incomes representing massive potential profit margins.


Email / 020 7870 1971