Mobile Inspiration Day
Event Info
Description
Back by popular demand, the IPA Mobile Inspiration Day is returning for the second year.
The event will focus on how mobile is changing consumer behaviour, reveal key insights into mobile phone usage, and keep attendees informed of the latest advances in mobile.
Mobile Inspiration Day will help you make sense of this complex space and better understand how mobile can help to achieve business objectives.
Schedule:
09:35 Opening keynote: how mobile is changing consumer behaviour - Dave Coplin, Chief Envisioning Officer, Microsoft
10:00 Current technology trends - Ilicco Elia, Head of Mobile, LBi
10:25 IPA TouchPoints - Mobile Passive Measurement - Belinda Beeftink, Associate Media Research Director, IPA
11:00 Interactive workshops
This session will be divided into four mobile categories, each showcasing best case examples from around the world that have successfully deployed mobile in that category.
1. FMCG: Google
2. Retail: Simon Hathaway, President, Shopper Marketing & Retail Operations, Cheil Worldwide
3. Finance: Nadya Powell, Client Partner & Chief Innovation Officer, Dare
4. Alcoholic beverages: Steve Parker, Head of Planning, Lean Mean Fighting Machine
12:15 Closing keynote: Future trends - Arif Haq, Senior Consultant, Contagious
12:40 Lunch and networking
