The Tech Business MiniMBA #7: Search Engine Optimisation

Event Info

Wed 24 Jul, 2013 from 6:00pm - 9:00pm
Young Foundation
18 Victoria Park Square, Bethnal Green
London, E2 9PF, UK
Cost: FREE, RSVP required


To show up first in organic searches is what every business wants, but the tactics circulating on the grapevine too often sound like black magic. Google’s logic can be mystifying and it’s demands change constantly, however, if approached systematically, ranking placement can be significantly enhanced through a series of tried and tested methods. 

More than just a step-by-step guide, Malcolm will show how the logic of Google searches can be reverse engineered to illuminate the behavioural patterns and language of your current audience. SEO is a vital task for any start-up to undertake as through it you can discover how people perceive your product/service in relation to your competitors by how they come to look for it. This process of examination will go to aid the development of a more informed content strategy that means you better represent your business, and become more visible to, your desired audience. 

Topics covered will include:

  • How search engines operate
  • The anatomy of a search result
  • What your site looks like to a search engine
  • Assessing how your audience searches the web
  • Ways to optimise your site - design, indexing and coding
  • Getting attention to your website - effective copywriting and linking
  • What not to do

This workshop will be presented by Malcolm Coles, a successful internet strategy consultant and Product Director of digital at Trinity Mirror.


Doors open at 6.00pm for a 6.30pm start, please arrive in good time so as not to disrupt the presentation. Drinks and snacks will be provided as we appreciate you'll probably have been working hard all day. If you have any questions relating to the series please contact Caroline Heron at carolineatmetamute [dot] org.


The Tech Business Mini MBA is delivered by Minibar in partnership with the ICT KTN


About the event series

The Tech Business Mini MBA series addresses common business issues in web and tech companies. Our presenters are successful entrepreneurs, CTOs, investors, accountants and lawyers, who are amongst the best in the UK’s web sector. To find out more about the series and RSVP to upcoming events please see here.


About Minibar

Minibar is London's largest tech meetup. Each month a brilliant mix of around 250 web professionals, entrepreneurs, developers, tech investors and other geeks gather at Mother in Shoreditch to chat over a few beers and listen to some short presentations on what's hot right now. To find out more about the Minibar meetups or other related events sign up now!