Digital Innovation Contest - Cross-Sector Exploration

Event Info

Wed 29 Jan, 2014 from 10:00am - 3:30pm
Rich Mix
35 - 47 Bethnal Green Road
London, E1 6LA, UK
Cost: Free but registration essential


IC tomorrow is running the £225k 'Digital Innovation Contest – Cross-sector Exploration' to encourage digital innovation across three themes  - retail, events and analytics.

Contest winners will receive up to £25k each (excluding VAT) in funding and have the opportunity to trial their solution with the relevant contest challenge partner, including Argos, Procter & Gamble, Holition, SYCO, Live Nation, Penguin Random House, the British Film Institute, LIFT (supported by Saatchi & Saatchi), and The Barbican.  We are looking for great ideas that address one of the nine contest challenges.

This event is for anyone who is thinking about entering the contest to ensure their application fits the judging criteria. IC tomorrow will also be running a live webinar for anyone who is unable to attend in person.


10:00   Registration and coffee

10:30 Welcome and application process by IC tomorrow

Theme one: Retail

11:00 Challenge 1: Connected retail. Partner: Argos

11:20 Challenge 2: Smart tools for brand loyalty. Partner: Procter & Gamble

11:40 Challenge 3: The Future Store. Partner: Holition

12:00 Coffee Break

Theme two: Events

12:20 Challenge 1: Engaging Festival Audiences: Urban. Partner: LIFT and Saatchi&Saatchi

12:40 Challenge 2: Engaging festival audiences: Music. Partner: Live Nation

13:00 Challenge 3: Enhancing audience interaction with cultural programmes. Partner: The Barbican

13:20 Lunch Break

Theme 3: Analytics

13:50 Challenge 1: Digital analytics/talent scout. Partner: Syco Entertainment

14:10 Challenge 2: Reading analytics. Partner: Penguin Random House

14:30 Challenge 3: Using data to understand and connect with cinema audiences. Partner: the BFI

14:50 networking

15:30 End



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