Building Habit-Forming Products: a Discussion with Nir Eyal

Event Info

Mon 28 Apr, 2014 from 12:30pm - 2:30pm
62 Shoreditch High Street
London, E1 6JJ, UK
Cost: £35.00


Come along, have some lunch and join the discussion with Nir Eyal, author of best-selling book "Hooked". Gain insight into the world of psychology, technology and business. (Ticket price includes Lunch)

Date: 28th April 2014
Time: 12:30pm - 2:30pm
Venue:  62 Shoreditch High Street, London E1 6JJ

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is the author of the best-selling book Hooked: How to Build Habit-Forming Products and is an advisor to several Bay Area start-ups and incubators. In addition to blogging at, Nir is a contributing writer for TechCrunch, Business Insider, and Psychology Today.

What will the session cover?  In an age of ever-increasing distractions, creating user habits has become a requirement to stand out from the noise. How do technology companies create habit-forming products? What are the secrets of creating products customers use everyday? Nir Eyal, author of the bestselling book, Hooked: How to Build Habit-Forming Products explains how.

What will attendees take away?  How does a company create a persuasive technology? What are the necessary components of a habit-forming product? What is the “hook model” and how can it be used to create persuasive technology? When is it morally appropriate to manipulate users? Who is the session aimed at? This event is for product designers, executives, and marketers: anyone whose product or company would benefit from repeat customer engagement.

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