UX Analytics Workshop

Event Info

Tue 14 Apr, 2015 from 10:00am - 5:00pm
Lighthouse Arts
Sydney Street
Brighton, BN1 4AJ, UK
Cost: £149 +VAT Early Bird (until 13th March, thereafter £300 +VAT)


UX Brighton are proud to announce our first workshop. We have partnered with UX Consultant and analytics specialist Luke Hay to bring you a workshop on using Analytics for better UX. As this is our pilot workshop we are able to offer a discounted rate making this course great value for money.

We’re limiting the number of places to ensure that the course is intimate and focussed on helping you learn how to apply analytics to User Experience in just one day. The course will focus on Google Analytics but will also touch upon other analytics packages and techniques. We’ll look at analytics from a UX perspective highlighting practical uses and helping to demystify the data.

Knowledge of analytics will help to make you a better UXer because you’ll be able to:

  • Back-up your discussions with data
  • Quickly getting a big picture of what’s going on with your products
  • Help your team understand what’s actually going on
  • Find out which areas of your product need work
  • Decide where to focus qualitative research
  • Guide your company to better decisions

You'll learn how to:

  • Discover device specific issues
  • See how people interact with elements on a page
  • Find out where the problems are in your site
    • Grouping content, by template for example, to see which sections or page genres need work
    • Interaction
    • Architecture, including search
  • Analyse user journeys in order to quickly see how people navigate through your website
  • Set up funnels to track how well your design is working for specific user goals/tasks
  • Find ways to increase conversions
  • Create persona based segments to see what your personas are up to.
  • Choose what tool to use for measuring
  • Customise Google Analytics to show the data that’s most relevant to your site both for yourself and your client using dashboards and custom reports