Chinwag Insight: Psychology of Online Influence

Psychology of Online Influence

What's it all About?

Computer Brain by nerdaboutIn a sea of data and analytics the challenge is to find understanding. Following on from the psychology session during Social Media Week London is an expanded journey into the world of psychology and online influence.

This half-day conference takes place on Thursday 3rd May 2012 in central London featuring the leading thinkers in the space including Nathalie Nahai, winner of Social Media Week London's Speaker of the Week award.

Conference Programme

The conference includes refreshments and a beverage or two, to oil the wheels of the post-conference networking.

// Check out the full agenda

The Psychology of Online Influence will explore:

// Check out the full programme and speakers

Book Your Ticket

Group bookings (3 or more from the same company) are available. Payment methods include: all major credit cards, Google Checkout, Paypal. For credit terms, please l [dot] macreadyatchinwag [dot] com (contact us).

All bookings are subject to our event terms & conditions and cancellation policy.

Conference Speakers

Hear from the industry's leading thinkers and practitioners:

Nathalie Nahai, The Web Psychologist Martin Talks, President, Digital, Draftfcb  Benjamin Ellis, Co-Founder, SocialOptic  Elizabeth Kessick, Head of Insight, JustGiving  William Higham, CEO & Trends Forcaster, The Next Big Thing  Barbie Clarke, Managing Director, Family Kids and YouthCraig Sullivan, Group eBusiness Manager, Belron Jonny Bentwood, Head of Analyst Relations and Strategy, Edelman  Stuart Battersby, Chatterbox Matt Purver, Chatterbox  Cambridge Personality Research

More Info

Big data provides ginormous quantities of information about user behaviour, analysing but interpreting this avalanche of information provides plenty of challenges for marketers. This event brings together the worlds of psychology, behavioural economics and statistical analysis to provide actionable insight.

Whilst ROI remains top of the agenda, raw analysis of the numbers only provides a top-line insight. The cream from this proverbial vat of data, is how people behave both individually, as a group and the dynamics of influence within these fluctuating groups.

Building on the debate from the first event, this half-day conference provides a chance to delve into the area in more detail with an exciting line-up of experts from both academic and marketing worlds, bringing together theory and practice with plenty of time to quiz the speakers.

Further event information including speakers, programme and timings will be announced next week. To keep up-to-date sign-up for the free Chinwag newsletter and follow @Chinwag on Twitter. 


In the meantime, why not check out a taster of what's in store by watching the video from this year's Social Media Week London session.


In Good Company

Check out who's come along to the previous Psychology of Online Influence session...

Ketchum Pleon
King's College London
Kingston University
M&G Investments
Macmillan Cancer Support
Manning Gottlieb OMD
Ogilvy & Mather
Pan Macmillan
Red Bee Media
Scholastic Children's Books
Walker Media
University of Leeds
University of Roehampton
University of Westminster

When / Where

Date: Thursday, 3rd May 2012
Time: 1.30pm - 6.00pm including refreshments & networking drinkies
Location: Design Council, 34 Bow Street, London WC2E 7DL
Audience: Senior Marketers from Brands, Retailers, Publishers & Agencies, Analysts, Psychologists

Questions? Questions!

Queries, comments, suggestions? Anything we can help with, feel free to l [dot] macreadyatchinwag [dot] com (drop us an email) or call +44 (0)20 7183 2923.

* price excludes VAT and booking fee

Pic (cc) nerdabout.