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Subject: Re: FLASH: flash for banners or not?
From: John Dowdell
Date: Fri, 31 Mar 2000 01:16:11 +0100

At 1:42 PM 3/30/0, Sarah Lamont wrote:
> Are advertising web banners being made with flash primarily or
> not? I was under the impression that they were, but my boss
> told me that they should be animated gifs. Is this true?

The majority of banners are GIFs, true, but rich-media ads tend to get
better results, and have the better growth rate.

Last week's ICONOCAST quoted Jupiter Communications as saying that 60% of
all online advertising will be rich-media by 20002. Among rich-media ads
today, Jupiter quotes Flash as the leading technique, with 54% of
rich-media ads using it. Enliven and RealAudio follow at 27% apiece.

You can read their summary in the March 23 issue:


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  Re: FLASH: flash for banners or not?, Sarah Lamont
  Re: FLASH: flash for banners or not?, John Olson

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