Re: FLASH: flash for banners or not?

[John Dowdell]

At 1:42 PM 3/30/0, Sarah Lamont wrote:

> Are advertising web banners being made with flash primarily or

> not? I was under the impression that they were, but my boss

> told me that they should be animated gifs. Is this true?


The majority of banners are GIFs, true, but rich-media ads tend to get

better results, and have the better growth rate.


Last week's ICONOCAST quoted Jupiter Communications as saying that 60% of

all online advertising will be rich-media by 20002. Among rich-media ads

today, Jupiter quotes Flash as the leading technique, with 54% of

rich-media ads using it. Enliven and RealAudio follow at 27% apiece.


You can read their summary in the March 23 issue:

http://www.iconocast.com/


jd










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