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Subject: Re: FLASH: flash for banners or not?
From: Sarah Lamont
Date: Fri, 31 Mar 2000 15:23:55 +0100

Just wanted to thank everyone for their input. :]
For now, I think I have to change the banner to an animated gif....I
can't worry about starting a flash revolution just yet..;) deadlines and
all, ya know. I'll just cross my fingers and wait til 2002.
thanks again!
§arah

John Dowdell wrote:
>
> At 1:42 PM 3/30/0, Sarah Lamont wrote:
> > Are advertising web banners being made with flash primarily or
> > not? I was under the impression that they were, but my boss
> > told me that they should be animated gifs. Is this true?
>
> The majority of banners are GIFs, true, but rich-media ads tend to get
> better results, and have the better growth rate.
>
> Last week's ICONOCAST quoted Jupiter Communications as saying that 60% of
> all online advertising will be rich-media by 20002. Among rich-media ads
> today, Jupiter quotes Flash as the leading technique, with 54% of
> rich-media ads using it. Enliven and RealAudio follow at 27% apiece.
>
> You can read their summary in the March 23 issue:
> http://www.iconocast.com/
>
> jd
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  Re: FLASH: flash for banners or not?, John Dowdell

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