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Subject: Re: UKNM: Beeb changes direction
From: Ian Fenn
Date: Wed, 8 Dec 1999 18:31:42 GMT

Alex Dale wrote:
> The point is that these brands are known primarily as TV shows.

It helps when entering the marketplace, but it's otherwise insignificant.
Regardless of origin, both Top of the Pops and Gardeners World are strong
brands. In recent months we've seen brands that started elsewhere become TV
shows - OK! TV, for example. You won't see this on the BBC though - BBC
policy and planning prohibit it.

The number of restrictions facing beeb.com staff are considerable. Other
media players such as Carlton Online have much more freedom to do what they
want commercially. This is something that the British Internet Publishers
Alliance (BIPA) tend to forget when banging their drum about the BBC's
activities on-line.

> The new Beeb site trails half a dozen programme / magazine brands where it
> happens to own the rights. This does not make a comprehensive shopping
> portal and just looks odd.

What do you mean by trails?

Ian Fenn

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  Re: UKNM: Beeb changes direction, Alex Dale

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