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Subject: UKNM: FW: Fletcher Research Internet User Monitor - Latest Findings
From: Ian Tester
Date: Fri, 17 Dec 1999 10:55:35 GMT

thought this might interest y'all - good data

-----Original Message-----
From: Internet User Monitor Data [iumatfletch [dot] co [dot] uk (mailto:iumatfletch [dot] co [dot] uk)]
Sent: 15 December 1999 17:27
To: ian [dot] testeratboo [dot] com
Subject: Fletcher Research Internet User Monitor - Latest Findings


Thank you for registering your interest in receiving advance notice of the
latest wave of our Internet User Monitor(tm) survey of British web user's
online behaviour and habits. This special supplement brings you an
exclusive preview of data with particular interest to the online consumer
retail market.

****************************************************************************

SAMPLE DATA FROM THE UK INTERNET USER MONITOR(tm)

UK INTERNET PENETRATION
Total adult users (millions)

1998 - 10.6m (23% of population with access)
1999 - 15.7m (33% of population with access)
2000 - 18.8m (40% of population with access)
2001 - 21.6m (46% of population with access)
2002 - 23.7m (50% of population with access)
2003 - 24.5m (52% of population with access)

Location of internet access
Total adult users (millions)

1998 - Home 5.4m Work 5.5m Academia 1.5m
1999 - Home 10.4m Work 6.5m Academia 1.5m
2000 - Home 13m Work 7.4m Academia 1.6m
2001 - Home 15.3m Work 8.7m Academia 1.7m
2002 - Home 17.3m Work 9.6m Academia 1.7m
2003 - Home 18.3m Work 10.1m Academia 1.7m

OF ALL UK INTERNET USERS:

Reasons for buying online:
- Convenience - 70%
- Price - 45%
- Speed - 40%

Average value of online purchase:
- Average online purchase is 137 GBP
- Two thirds of purchases are less than 50 GBP
- Credit/debit cards are the favoured method of payment (69% credit, 24%
debit)

Location of last purchase
- Home - 74%
- Work - 22%
- Academia - 4%

Reasons for not making an online purchase
- Concern over credit card security - 43%
- Apprehension about committing to an online purchase - 37%
- Prefer to buy from a person than a PC - 34%
- Nothing yet appeals - 30%
- Too complicated - 12%
- Problem with home delivery - 8%

Response to / bought from sector-specific sites:
- Travel - 14%
- Recruitment - 9%
- Motor - 9%
- Property - 3%
- Personals - 3%

Response to book retail brands:
- Amazon is far and away the most popular book retailer - 65% have bought
from Amazon
- 8% have bought from BOL, 8% from Waterstones, 8% from WHSmiths

Response to online travel brands:
- Easyjet is the most popular travel retailer - 44% have bought from
Easyjet
- 13% from BA, 7% from Expedia, 7% from Go

Retailer loyalty card membership:
43% have a Sainsburys reward card, 38% have a Tesco Clubcard, 33% have a
Boots Advantage card, 20% have a Safeway ABC card

Anticipated change in online spending habits
- Increase significantly - 13%
- Increase slightly - 44%
- No change - 19%
- Decrease slightly - 1%
- Decrease significantly - 1%

Type of product most recently purchased:
- Books - 27%
- CDs - 12%
- Computer software - 10%
- Travel and holidays - 10%
- Tickets (events) - 7%
- Computer hardware - 6%
- Clothing - 4%
- Flowers - 4%
- Computer games - 2%
- Financial services - 2%
- Groceries - 2%
- Videos - 2%
- Insurance - 1%
- Mobile phones - 1%
- Toys - 1%

Types of products the internet will inspire people buy in the future:
- Books - 67%
- CDs - 61%
- Travel - 61%
- Tickets - 56%
- Computer software - 52%
- Computer hardware - 38%
- Computer games - 32%
- Groceries - 31%
- Videos - 31%
- Financial Services - 29%
- Clothing - 26%
- Flowers - 24%
- Cars - 15%
- Toys - 15%
- Property - 10%

****************************************************************************

DETAILS OF THE UK INTERNET USER MONITOR(tm)

Designed to be the most extensive and statistically robust online market
research system in the UK, The UK Internet User Monitor(tm) provides
businesses with regular and reliable primary research and analysis on the
online market.

The methodology behind the survey has four important strengths:

* Size. Online polling allows the recruitment of a user sample that is
actually large enough to be statistically robust for the first time

* Selection. Pop-up technology used with the agreement of all sites involved
ensures that this sample is randomly - (not self-) selecting

* Breadth. The number of high traffic sites involved ensures that the survey
can cover key UK web sites, capturing a representative proportion of total
UK traffic during the two weeks

* Weighting. Crucially, Fletcher combines this online poll with traditional
offline polling to show how representative the online sample is of the UK
population as a whole.

More information about the UK Internet User Monitor(tm) is available at
http://www.fletch.co.uk/ukium

****************************************************************************

COST

The core report, UK Internet User, contains the responses to over 100
questions and costs 995 GBP, or 1,995 GBP for an annual subscription.

The Complete Guide to the UK Internet User which includes modules on
different user groups costs 2,995 GBP or for an annual subscription plus
unlimited access to cross-tabulations 5,995 GBP. (All prices exclusive of
VAT).

For more information please visit http://www.fletch.co.uk, email
infoatfletch [dot] co [dot] uk (mailto:infoatfletch [dot] co [dot] uk) or call 0800 068 1101.

****************************************************************************

ABOUT FLETCHER RESEARCH

The UK's leading new media analysis company, Fletcher Research helps
organisations understand the strategic implications of new media,
including the internet and digital TV.

****************************************************************************

FLETCHER RESEARCH CONTACT DETAILS

17 Rathbone Street, London W1P 1AF
T: 0171 631 0202 F: 0171 631 5252 E: infoatfletch [dot] co [dot] uk (mailto:infoatfletch [dot] co [dot] uk)
Tube: Tottenham Court Road, Goodge Street
Visit http://www.fletch.co.uk/contact for a map

****************************************************************************

Press enquiries: e-mail Clive Savage (csavageatfletch [dot] co [dot] uk (mailto:csavageatfletch [dot] co [dot] uk)) or call
direct on 0171 631 9833.


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