RE: [uk-netmarketing] The Rules

[Robin Edwards]

> -----Original Message-----

>

From: Mat Morrison [Mat [dot] Morrisontribalddb-eu [dot] com (mailto:Mat [dot] Morrisontribalddb-eu [dot] com)]

> If you want to sell it, it should fit through the letterbox


Certainly helps. Just make sure you bleat about it to the punters.


> Take the product to the customer, don't bring the customer to the product


Except a customer coming to your product should be more likely to buy


> Frames restrict access


Not convinced. Badly created frames sites will restrict access.


> All splash screens are evil


Depends on the context. If it helps to make the sale by exciting the

customer then it is worth it, especially for a product that they don't know

anything about (a new model of car, for example). Eye candy and ego

enhancing intros don't fit into this.


> What counts is traffic through your server, not traffic through your web

> site.


Eh?


> A website is just one way of letting people play with your information.


Absolutely. Multi-channel, if done properly and cohesively, will win.


> Interactive games aren't.


Don't agree. Same old argument about Flash/Javascript/JAVA/Shockwave blah

blah. Bad implementations lead to bad results. BTW, how many games are

passive?


> The online equivalent of space is time. Don't waste people's time.


For shopping sites, sure. For entertainment sites - is entertainment wasting

people's time? Some would probably argue yes. I wouldn't.


Robin


--

Robin Edwards

Clockworx

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