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Subject: Re: [uk-netmarketing] Re: Online scratch cards
From: David Cabrera
Date: Fri, 26 Jan 2001 15:52:52 -0000

The Tombola site and similar ones in the States are less effective when it
comes to engaging the consumer than those where the Scratch Cards are
probability based so all participants have the chance of winning.

According to contacts in NY, a company called SCA have been running some
effective online scratch card promos in the US backed by promotional
insurance so the prize values and probablity of winning are considerably
higher than a Tombola type offering - consequently the consumer impact is
much greater.

PIMS SCA are the UK arm, their web site is www.pims-sca.com where they are
currently running an online scratchcard promotion, called .com motion
promotion, the guy to talk to there is Rick Brownlow. I think their number
is 0207 434 3046


----- Original Message -----
From: Jason Dale <jasonatloquax [dot] com>
To: uk-netmarketing from chinwag <uk-netmarketingatlists [dot] chinwag [dot] com>
Sent: Thursday, January 25, 2001 11:47 PM
Subject: [uk-netmarketing] Re: Online scratch cards

> On 25 Jan 01, at 16:05, duncan wrote:
> > I know this can be done, I have seen it, but I cannot remember where and
> > who did it.
> >
> > Anyone know where I can see this in action, or preferably,
> > recommend someone who could tell me how to do it, or better
> > still...do it for me?
> >
> Best place is http://www.tombola.com
> Jason
> --
> Loquax - http://www.loquax.co.uk - The UK's Competition Portal
> Tel. 0191 270 0255 Mobile. 0777 376 8548
> http://www.winontheweb.co.uk - want traffic? sponsor a competition!

  Re: [uk-netmarketing] Re: Online scratch, Jason Dale

  Re: [uk-netmarketing] Online scratch car, Jason Dale

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