[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: Free ISPs and Loyalty Figures
From: Tim Ireland
Date: Thu, 11 Mar 1999 13:27:39 GMT

Tim Dunton wrote:
>> I've been trying to work out how much loyalty there is to certain free
>> ISPs. Do people stick with ISPs because of the speed or because of the
>> portal? Or is reliability?

Then Craig said:
>I would say that the single biggest thing that will keep people with a
>certain ISP is one's email address. The longer someone has an email address
>the more reluctance there is to change ISPs and hence addresses.

Stefan backed this up with:
>The hassle of telling everyone your new email address. losing email. The
>fact that it's free already means the marginal incentive to change is
>small er than with a paid for ISP.

As a consequence of this I would suggest virtual servers (including email
servers and redirection services) will become *much* more popular over the
next few months.

Tim Ireland
tim [dot] iatvirgin [dot] net

Freelance Copywriting
"less is more... more or less"
UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilatexcitecorp [dot] com (mailto:khalilatexcitecorp [dot] com) to advertise on Excite.
Change your UKNM subscription use http://www.chinwag.com/uknm.html

  Re: UKNM: Free ISPs and Loyalty Figures, Craig Pickup

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]