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Subject: Re: UKNM: The invisible banner?
From: Paul Douglas
Date: Mon, 15 Mar 1999 17:45:40 GMT

>>But why not make them clickable anyway?
>Doh - for the reasons in the email ... if they get clicked on then the is a
>high chance you loose a visitor from your website + it has demonstrably
>lower value than clickable banner ads so they can be off load some of the
>excess capacity (esp. to sponsors - keeping them happy) without devaluing
>the "real" banner ads ...

Perhaps. It still sounds like glueing the doors of a shop shut reasoning
that this helps the shopkeeper to concentrate on the 99% of people who
wouldn't walk in anyway.


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  Re: UKNM: The invisible banner?, Paul Douglas
  Re: UKNM: The invisible banner?, Manar Hussain

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