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Subject: RE: UKNM: Mo' Banner Blues
From: Robin Edwards
Date: Mon, 15 Mar 1999 17:45:13 GMT

On Friday, March 12, 1999 10:18 AM, Deborah Loth [SMTP:deborahatoddjob [dot] co [dot] uk]

> Is it that the advertisers take a DIY approach, or that media owners are in
> fact playing the dual role of media owner and agency? Is it that half of
> all web advertising is booked direct, or that half of all web advertising
> is sold direct?
> I think you'll find that many media owners approach advertisers directly,
> often with fully developed, all-in media and creative proposals. Sometimes
> its hard to know what they're selling, the media or the
> mini-site/screensaver/banner campaign creative production.

This has been a problem in our industry for as long as I can remember, but it
is good to see it raised. I think people tend to forget what there business is
actually about and start thinking about theoretical cash-cows. My favourite
example was a rather well know computer manufacturer that, having had a web
site created for them, suddenly listed "web site design" as one of their
services, alongside, um, making and selling computers.

Robin Edwards
Clockworx Design Limited
T: +44 1543 252370 F: +44 1543 420761
E: robinatclockworx [dot] co [dot] uk W: http://www.clockworx.co.uk/
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