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Subject: UKNM: Offline marketing
From: Ray Taylor
Date: Tue, 28 Mar 2000 12:20:29 +0100

Interesting article "Why Dot-Com TV Ads Can Fail" at:

http://gt.clickz.com/cgi-bin/gt/cz/ems/ems.html?article=1496

"Just because an agency can sell soap doesn't mean it can position a
dot-com" says the author.



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  UKNM: Global Translation Houses, Laurel Mittenthal

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