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Subject: RE: UKNM: .com vs .co.uk - UK consumer understanding?
From: Kief Morris
Date: Tue, 28 Mar 2000 15:37:30 +0100

> -----Original Message-----
> From: Andrew Ogilvie [andrewatnetventureworld [dot] co [dot] uk (mailto:andrewatnetventureworld [dot] co [dot] uk)]

> For sites targetting UK consumers I would normally suggest using both
> endings as follows:
> .co.uk for use in the search engines - since that's how most search
> engines determine UK relevancy
> .com for consumer advertising - it's shorter, the fewer number of
> confusing dots the better, and a bit trendier.

Trendiness aside, I think people tend to remember
the root of a domain name, and assume a .com ending.
So if you have yourname.co.uk while yourname.com is
owned by someone else you could be losing traffic.
I don't know how many people will take the effort
(or even *think* to take the effort) to try different
variations of the name ("let's see, maybe it was
www.yourname.net, or was it www.yourname.org ...
oh, forget about it, I'll just go to www.bigsite.com").


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  RE: UKNM: .com vs .co.uk - UK consumer u, Ian Fenn (Chopstix)

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